Senior Media Buyer – Strategic Growth for Facebook & Google

DO Well ( ---------- ) is seeking a Senior Media Buyer to drive strategic growth across Facebook and Google. This is a high-impact role for an experienced media buyer who excels in scaling campaigns profitably, optimizing ad spend, and driving business growth through paid media.

As the sole media buyer, you will take full ownership of campaign strategy, execution, and performance, working independently to maximize Return on Ad Spend (ROAS) and minimize Cost Per Acquisition (CPA).

DO Well is a mission-driven company helping individuals overcome trauma, clutter, and stress through coaching, courses, and community support. You will play a key role in expanding our reach and impact through high-performance digital advertising.

*** Key Responsibilities:

> Manage and optimize high-budget Meta Ads and Google Ads campaigns for lead generation and customer acquisition.
> Develop and execute scalable, data-driven strategies that drive long-term business growth and profitability.
> Conduct advanced audience segmentation, retargeting, and testing to improve performance across campaigns.
> Use Meta Advantage+ and Google AI-driven tools to automate and optimize bidding, creative, and targeting.
> Implement and refine tracking systems (Facebook Pixel, Conversion API, Google Tag Manager) to ensure accurate attribution and performance insights.
> Analyze key performance metrics (CTR, CPC, ROAS, CPA, conversion rates) and adjust campaigns in real time to maximize efficiency.
> Collaborate with creative teams to test and refine high-performing ad creatives and copy.
> Stay ahead of platform updates, trends, and best practices to ensure continuous performance improvements.

*** Required Skills and Experience:

> 5+ years experience managing high-budget campaigns across Meta Ads and Google Ads.
> Proven track record of scaling paid media campaigns profitably while optimizing ROAS and CPA.
> Expertise in Facebook Pixel, Meta Conversion API, and Google Ads conversion tracking.
> Deep understanding of full-funnel digital marketing strategies, from awareness to conversion and retention.
> Advanced knowledge of Google Looker Studio for campaign reporting and analysis.
> Strong ability to work independently with minimal supervision, owning all aspects of paid media strategy.

*** Compensation and Benefits:

Salary: $1,500 – $2,200 USD per month, based on experience and performance.
> Performance-based bonuses tied to ROAS, CPA, and campaign results.
> Growth opportunities to take a leadership role as we expand our marketing team.
> 100% remote role with agreed flexible hours, and must be responsive to real-time campaign adjustments, plus attend the required company meetings.

*** How to Apply:
We value clarity, strategic thinking, and expertise. To apply, please send a message through OnlineJobs.ph with the following:

(1) Your resume – Highlight relevant experience and campaign results.
(2) A short explanation (max 300 words) – Why do you believe your experience aligns with this role?
(3) A short video (2-3 minutes) – Explain what you believe is the most critical factor for creating high-performance Meta Ads campaigns and share an example of how you applied it successfully. Be specific. We are looking for insights that only experienced media buyers would intuitively understand.

We will review applications on a rolling basis and reach out to the most promising candidates for the next steps.

*** Why Join DO Well?

Mission-Driven Work: Help people transform their lives through coaching and support.
High-Impact Role: Directly influence company growth through strategic paid media campaigns.
Competitive Pay and Performance Bonuses: We reward high-performers who can drive measurable results.
Remote and Flexible: Work from anywhere while managing high-performance campaigns.

If you are a strategic thinker, performance-driven media buyer, and expert in Facebook and Google Ads, we want to hear from you!