Lead Generation Specialist

Job Description:

We are looking for a highly motivated and organized Virtual Assistant to help drive lead generation and increase qualified customer inquiries for our power washing, air duct cleaning, dryer vent cleaning, and restoration businesses. The ideal candidate should be experienced in lead generation strategies, digital outreach, and customer engagement.



Key Responsibilities:



1. Lead Research & Prospecting:

• Identify and compile lists of potential customers (homeowners, property managers, realtors, restoration clients, commercial property owners).

• Research and track local businesses that need recurring cleaning/restoration services.

2. Cold Outreach & Email Marketing:

• Create and send cold outreach emails to potential customers.

• Follow up with warm leads via email, calls, or text messages.

• Manage email campaigns and nurture leads with automated follow-ups.

3. Social Media Lead Generation:

• Engage with potential customers on Facebook, Instagram, LinkedIn, and Nextdoor.

• Join and post in local business groups, real estate groups, and community forums.

• Respond to inquiries on social media platforms and direct messages.

4. CRM & Lead Management:

• Input, organize, and track leads in a CRM (HubSpot, GoHighLevel, etc.).

• Monitor and follow up with leads at different stages of the sales funnel.

5. Google & Yelp Optimization:

• Monitor and respond to Google reviews to enhance credibility.

• Engage with users on Yelp and encourage happy customers to leave reviews.

6. Ad Management Support:

• Assist with Facebook and Google Ads by monitoring campaigns and analyzing lead quality.

• Research keywords and audiences to improve targeting.

7. Appointment Setting:

• Call or message potential customers to schedule estimates and service appointments.

• Follow up with past customers to encourage repeat business.

8. Networking & Partnership Outreach:

• Reach out to real estate agents, property managers, insurance adjusters, and contractors for referral partnerships.

• Maintain a list of contacts and track follow-ups.

9. Website Chat & Inquiry Response:

• Manage website chat inquiries and respond promptly.

• Monitor incoming contact form submissions and follow up with leads.



Requirements:



• Experience with lead generation and sales outreach.

• Strong communication skills (written and verbal).

• Familiarity with CRM software, Google My Business, and social media marketing.

• Ability to research and identify high-quality leads.

• Self-motivated and results-driven.



Preferred Experience:



• Background in home services, restoration, or cleaning industries.

• Experience with Google Ads, Facebook Ads, and SEO.

• Familiarity with local lead generation and cold email strategies.