Lead Generator

Lead Generation Specialist – Cybersecurity & IT Industry
Location: Remote | Full-Time
Department: Sales & Marketing
Reports to: Sales Manager

About Aurora InfoTech

At Aurora InfoTech, we recognize the challenges of today’s digital landscape. We provide secure, intelligent, and scalable technology solutions to simplify operations and foster sustainable growth for business owners. Our mission is to allow our clients to grow their businesses confidently by enhancing Cybersecurity, optimizing IT efficiency, and delivering expert guidance.

We believe technology should empower, not overwhelm. Our vision is to be the most trusted Cybersecurity and IT partner, helping businesses embrace innovation while enhancing productivity and security.

Position Overview

We are seeking a driven, detail-oriented, and tech-savvy Lead Generation Specialist to join our dynamic Sales & Marketing team. This role is critical in fueling our sales pipeline by ensuring a consistent flow of qualified prospects. You will play a key part in identifying target accounts, conducting market research, using data scraping tools, and ensuring the CRM is always ready for marketing outreach.

This is an opportunity for someone who thrives in a fast-paced, collaborative environment, understands B2B sales pipelines, KPIs, and marketing strategies, and is passionate about supporting the company’s growth while upholding our mission, vision, and core values.

Key Responsibilities

Prospect Identification & List Building:

Use LinkedIn Sales Navigator, Apollo, and other data scraping tools to build high-quality prospect lists based on our ideal customer profile (ICP).

Ensure the CRM is continuously updated with at least 100 new verified prospects per week.

Market Research & Data Management:

Conduct market research to identify potential industries, decision-makers, and growth opportunities.

Maintain a clean and organized CRM, ensuring all data is accurate, categorized, and ready for sales and marketing campaigns.

Collaboration & Alignment:

Work closely with the Sales and Marketing teams to align strategies, messaging, and campaigns.

Support the team by providing data insights and prospect feedback to optimize outreach efforts.

Sales Pipeline Awareness:

Understand the sales funnel and the importance of feeding the pipeline with qualified prospects.

Track and report on key Lead Generation KPIs, ensuring goals are met consistently.

Qualifications & Requirements
Proven experience in Lead Generation, preferably in the B2B Technology, Cybersecurity, or IT sectors.

Proficient in LinkedIn Sales Navigator, CRM platforms (HubSpot, Salesforce, or similar), and tools like Apollo, ZoomInfo, Lusha, etc.

Strong knowledge of B2B marketing and sales strategies, lead nurturing, and pipeline management.

Experience with data research, list building, and CRM hygiene best practices.

Highly organized, self-driven, detail-oriented, and able to meet weekly KPIs.

Ability to work in a fast-paced, high-performance environment while collaborating effectively with internal teams.

Excellent communication and reporting skills.

What We Offer
A positive, safe, and collaborative work environment that celebrates talent, hard work, and growth.

Opportunity to work with an innovative team committed to excellence, learning, and professional development.

Competitive compensation package with performance incentives.

Be part of a company where your impact on the business is clear and valued.

Join Us
At Aurora InfoTech, our culture is everything. We hire for talent, passion, and ethics, and we are looking for tea ---------- mbers who want to grow with us while protecting businesses from cyber threats.


Lead Generation Specialist – Performance Scorecard

Role Purpose

Ensure the sales pipeline remains healthy and active by consistently researching, identifying, and adding high-quality leads into the CRM for marketing and sales outreach. Support the Sales and Marketing teams with data insights, clean CRM management, and alignment to Aurora InfoTech’s mission, vision, and values.

Key Accountabilities & Responsibilities:

Prospect List Building: Use LinkedIn Sales Navigator, Apollo, and scraping tools to identify target prospects | 100 new qualified prospects added to CRM per week.

CRM Data Hygiene: Maintain clean, accurate, and categorized CRM data for marketing and sales outreach|100% accuracy of entered data (no duplicates, correct segmentation).

Market Research & ICP Targeting: Research target industries, companies, and decision-makers matching ICP | 2 new industry/market research briefs per month.

Collaboration with Sales & Marketing Teams: Work closely with sales and marketing teams for alignment on campaigns, messaging, and ICP feedback | Bi-weekly check-ins and feedback sessions.

KPI Tracking & Reporting: Track and report weekly on lead generation numbers, campaign readiness, and CRM health | Weekly KPI report delivered to Sales Manager.

Key Performance Indicators (KPIs):

100 new qualified prospects added to CRM weekly.
100% CRM data accuracy and no duplicate records.
Sales pipeline remains full with new opportunities generated from the updated list.
Consistent feedback and data updates provided to support sales and marketing campaigns.
Zero lag in data entry or prospect list replenishment.

Core Competencies & Behaviors:

Attention to Detail: Maintains meticulous accuracy in CRM and data handling.
Proactiveness: Takes initiative to research, build lists, and suggest new prospecting ideas.
Collaboration & Communication: Engages actively with tea ---------- mbers, shares feedback, and supports campaigns.
Understanding of Sales Pipeline & KPIs: Keeps the pipeline full and respects the urgency of lead nurturing.
Accountability: Owns deliverables, meets deadlines, and holds themselves accountable.
Adaptability & Fast-Paced Execution: Thrives under fast-paced conditions and adapts quickly to shifting priorities.

Cultural Alignment:

Follows Aurora InfoTech’s Mission, Vision, and Core Values.

Contributes to a safe, positive, and collaborative work environment.

Demonstrates work ethic, professionalism, and passion for continuous improvement and learning.

If you are ready to fuel our sales pipeline and help businesses embrace innovation securely, apply now!