FB/IG Ads Specialist

Job Responsibilities
- Set up, manage, and optimize multiple Facebook and Instagram ad campaigns.
- Conduct market research and audience analysis to create highly targeted ad sets.
- Develop compelling ad creatives, including copy, visuals, and videos, to drive engagement and conversions.
- Implement A/B testing strategies to optimize ad performance.
- Monitor campaign performance, analyze key metrics, and provide regular reports.
- Adjust bidding strategies, targeting, and budgets to maximize ROI.
- Stay up to date with the latest trends, algorithm updates, and best practices in Facebook and Instagram advertising.
- Collaborate with the content and design team to ensure ad creatives align with brand messaging.

Requirements
- Proven experience managing multiple Facebook and Instagram ad campaigns.
- Strong knowledge of Facebook Ads Manager, Business Manager, and Pixel tracking.
- Experience with audience targeting, retargeting, and lookalike audiences.
- Ability to analyze data and make data-driven decisions to improve ad performance.
- Creative mindset with a keen eye for engaging ad copy and design.
- Strong communication and organizational skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Experience with e-commerce, lead generation, or local business advertising is a plus.