Marketing manager

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TYPE OF WORK

Full Time

WAGE / SALARY

400

HOURS PER WEEK

TBD

DATE UPDATED

Jan 28, 2025

JOB OVERVIEW

About Us:
GT Hookah is a leading distributor and retailer of hookah products, offering premium European and in-house-designed products across the U.S. and Latin American (LAMA) markets. Our dedication to quality and innovation has earned us a loyal customer base. We’re seeking a dynamic individual to manage and scale our marketing efforts in these regions.

Responsibilities:
• Develop and execute a comprehensive marketing strategy tailored to the USA and LAMA markets, focusing on wholesale, retail, and distributor audiences.
• Manage and optimize email marketing campaigns using Force Manager CRM.
• Lead the creation of targeted campaigns for new products, restocks, and promotional offers.
• Oversee and grow our presence on Instagram, YouTube, Facebook, and other potential social media platforms for both markets.
• Create engaging and culturally relevant content for social media, including graphics, videos, and written posts, ensuring brand consistency.
• Develop and maintain a content calendar for social media campaigns, adapting to regional trends and preferences.
• Monitor and respond to comments, messages, and reviews across social platforms.
• Run social media advertising campaigns and optimize ad performance, with a focus on regional engagement in the USA and LAMA markets.
• Analyze social media and campaign metrics to improve engagement and reach.
• Collaborate with influencers, especially those popular in the USA and LAMA markets, to promote products and grow the brand’s online presence.
• Stay up-to-date with regional social media trends, tools, and best practices.
• Collaborate with the sales team to ensure alignment on promotions and campaigns.
• Track KPIs and prepare performance reports for leadership.

Qualifications:
• Proven experience in marketing, including social media management, with knowledge of the USA and Latin American markets.
• Strong understanding of CRM tools (Force Manager experience is a plus).
• Expertise in email marketing, social media strategy, and digital advertising.
• Creative thinker with excellent problem-solving and storytelling skills.
• Strong analytical skills and proficiency in social media and campaign reporting tools.
• Familiarity with design tools (e.g., Canva, Adobe Suite) and video editing software is a plus.
• Knowledge of the hookah industry and cultural nuances in the LAMA region is a significant advantage.
• Bilingual proficiency (English and Spanish) is highly desirable.
• Exceptional communication and customer engagement skills.

Compensation:
• Starting Salary: $400 per month.
• Performance Review: After six months, if goals and expectations are met, the salary will be reviewed and adjusted based on performance.

What We Offer:
• Opportunity to grow with a fast-expanding company.
• Flexible working environment.
• Discounts on GT Hookah products.

How to Apply:
Send your resume, portfolio (including links to social media accounts you have managed), and a cover letter detailing your experience and vision for GT Hookah’s marketing strategy to ---------- Applications will be reviewed on a rolling basis.

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