Digital Marketing Manager

Digital Marketing Manager

Company Overview:

SOHO Realty & Mortgage Lending is a dynamic, high-growth company on a mission to bridge the wealth gap through homeownership. We empower individuals and families, particularly high-earning professionals, to build lasting legacies of prosperity. As we scale our operations and impact, we’re seeking a talented and strategic Digital Marketing Manager to lead our digital efforts, optimize campaigns, and ensure measurable results.

Position Summary:

We are looking for a data-driven and innovative Digital Marketing Manager to oversee our website, SEO, email marketing, sales funnels, and lead generation systems. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and is passionate about crafting and executing digital strategies that drive business growth. As our Digital Marketing Manager, you will play a key role in ensuring our lead processes are seamless, aligned with company goals, and producing measurable success.

Key Responsibilities:

Digital Strategy & Execution:
Develop and implement a comprehensive digital marketing strategy to enhance online presence and achieve key performance indicators (KPIs).
Ensure lead generation efforts from events, social media, website, networking, referral partners, CRM, and direct mail align with company goals.
Optimize and manage sales funnels to ensure leads are efficiently nurtured and converted.

Website & SEO Management:
Oversee the website and blog, ensuring content aligns with brand messaging and is optimized for search engines.
Conduct regular SEO audits and implement strategies to improve organic traffic and search rankings.


Email Marketing & Campaign Management:
Design and execute email campaigns to nurture leads and drive engagement.
Analyze open rates, click-through rates, and conversions, recommending improvements to maximize impact.

Metrics & Performance Analysis:
Monitor and analyze campaign performance using tools like Google Analytics, ensuring digital efforts are data-driven.
Prepare detailed reports with insights to refine strategies and improve results.

Collaboration & Alignment:
Work closely with the Social Media Manager to align digital strategies with overall marketing objectives.
Partner with sales teams to ensure seamless integration of leads into the CRM and effective follow-up processes.

Qualifications & Experience:

Experience: 5+ years in digital marketing, with expertise in SEO, website management, email marketing, and sales funnel optimization.
Skills: Proficiency in tools like Google Analytics, CRM platforms (e.g., Follow Up Boss), and email marketing tools.
Strategic & Analytical Mindset: Ability to make data-driven decisions and deliver measurable results.
Industry Knowledge: Experience in real estate or mortgage industries is a plus.

What Sets You Apart:

A creative thinker with a results-driven approach to digital marketing.
Strong project management skills and attention to detail.
Commitment to SOHO Realty & Mortgage Lending’s mission of empowering individuals through homeownership.

What We Offer:

Mentorship and support to grow your career in a high-impact, purpose-driven company.
A collaborative team environment that values innovation and creativity.
The opportunity to lead impactful digital strategies that drive tangible results.

Join Us in Building a Legacy:

If you’re ready to bring your digital marketing expertise to a purpose-driven, high-growth company, we want to hear from you. Submit your resume and a portfolio showcasing your ability to create and execute impactful digital strategies.

To Apply:

- Submit your resume
- Cover letter detailing your experience and vision for the role
- Portfolio
- Any relevant examples of successful campaigns to ----------
- Complete the DMM Assessment: ----------

Let’s make an impact together!