Senior Google Ads Specialist

We are seeking an experienced Senior Google Ads Buyer to join our growing team. This role is crucial to the success of our digital advertising campaigns and requires a seasoned professional with deep expertise in Google Ads strategy, execution, and optimization. As a Senior Google Ads Buyer, you will take full ownership of Google Ads management, ensuring campaigns are executed flawlessly, achieving optimal cost-per-lead (CPL) for our clients, and driving measurable business outcomes.

Key Responsibilities
- Google Ads Strategy and Execution
- Develop comprehensive Google Ads strategies tailored to achieve client objectives, with a strong focus on delivering a low CPL.
- Conduct thorough research to identify target audiences, trends, and opportunities across various industries.
- Build, manage, and optimize high-performing campaigns across Search, Display, Shopping, Video, and Performance Max.
- Utilize advanced targeting methods, keyword research, and ad copywriting to maximize ROI.

Leadership and Process Development
- Operate independently with minimal supervision, taking full ownership of campaign management from planning to execution.
- Create detailed Standard Operating Procedures (SOPs) for campaign setup, management, and optimization to prepare for future team expansion.
- Mentor and collaborate with junior tea ---------- mbers (once hired), ensuring consistent quality and adherence to best practices.

Performance Monitoring and Optimization
- Analyze campaign data and performance metrics to identify trends, diagnose issues, and implement effective solutions.
- Perform ongoing A/B testing to optimize ad creatives, bidding strategies, and landing pages.
- Regularly present detailed reports to the CEO, highlighting campaign performance, strategic recommendations, and opportunities for improvement.

Collaboration and Communication
- Collaborate with clients and internal stakeholders to understand business objectives and translate them into actionable Google Ads strategies.
- Maintain clear and transparent communication with the CEO and clients regarding performance, goals, and adjustments.

Continuous Learning and Innovation
- Stay updated on the latest trends, tools, and best practices in Google Ads and digital marketing.
Implement innovative strategies to keep campaigns ahead of competitors in a rapidly evolving landscape.

Qualifications
Experience and Skills
- Minimum of 5 years of hands-on experience managing Google Ads campaigns at a high level.
- Proven track record of achieving low CPLs and driving significant ROI for diverse clients.
- Expert-level understanding of Google Ads platforms, including Search, Display, Video, and Performance Max.
- Strong analytical skills and proficiency in tools such as Google Analytics, Google Tag Manager, and conversion tracking.
- Exceptional ability to build and communicate data-driven strategies that align with client goals.
- Demonstrated experience in creating and implementing SOPs for ad account management.

Soft Skills
- Highly self-motivated, detail-oriented, and able to work independently with little to no supervision.
- Strong presentation and communication skills, with the ability to articulate strategies and results to non-technical leaders on the team.
- A strategic thinker with the ability to see the big picture while managing day-to-day campaign details.

Why Join Us?
- Opportunity to play a key role in shaping our advertising strategy and scaling our digital marketing team.
- Work with a passionate team dedicated to delivering exceptional results for clients.
- Flexible, remote work environment with opportunities for professional growth and development.

If you are a results-driven Google Ads expert ready to take ownership of high-performing campaigns and help shape the future of our digital marketing efforts, we want to hear from you! Please submit your resume, a portfolio of past campaign successes, and a brief cover letter explaining why you're the perfect fit for this role to the link here - ---------- . If you do not follow these steps you will not be considered for the position.

Thank you and we look forward to meeting you!