Cold Email Marketing Expert

Please do NOT apply if you don't have solid prior experience! You have to be able to start implementing on day 1.

This is remote work for a US company.

Key Responsibilities:
As a Cold Email Marketing Specialist, you will be responsible for:

Campaign Management
Designing, executing, and managing cold email outreach campaigns.
Monitoring and analyzing campaign performance metrics (open rates, click-through rates, and responses) to optimize for success.

Domain and Email Address Acquisition
Researching and acquiring domains to support large-scale outreach campaigns.
Setting up and managing email accounts across multiple domains to ensure diversification and campaign scalability.


Email Warmup and Deliverability
Implementing and managing email warmup processes using tools such as SmartLead, Warmbox, Lemwarm, or Mailwarm.
Conducting regular deliverability testing to maintain optimal sender reputation and ensure emails land in inboxes.
Troubleshooting and resolving deliverability issues effectively.

Compliance and Legal Standards
Ensuring compliance with email marketing regulations (e.g., GDPR, CAN-SPAM, CASL).
Testing email lists for hygiene and validity while adhering to anti-spam guidelines.

List Building and Segmentation
Researching, creating, and managing targeted prospect lists tailored to specific audiences.
Segmenting email lists to personalize outreach and improve engagement rates.

Content Strategy
Crafting compelling and personalized cold email templates that align with brand tone and resonate with prospects.
A/B testing email subject lines, content, and CTAs to identify what drives engagement.

Tools and Technology
Utilizing email marketing tools such as Mailreef, Mailshake, ---------- , SalesHandy, or Lemlist.
Monitoring sender reputation and maintaining IP/domain health.

Reporting and Optimization
Generating detailed campaign performance reports and providing actionable insights.
Continuously optimizing strategies to increase lead generation and conversion rates.

Qualifications:

Required:

Proven experience in cold email marketing or outbound sales.
Strong understanding of email deliverability factors, including DNS records (SPF, DKIM, DMARC).
Familiarity with tools for email warmup, automation, and deliverability testing.
Knowledge of compliance laws (e.g., GDPR, CAN-SPAM).
Exceptional communication and copywriting skills.

Preferred:
Experience in B2B or SaaS industries.
Knowledge of lead-generation platforms like LinkedIn, Apollo, or ---------- .
Analytical mindset with the ability to interpret data and derive insights.