social media and marketing manager

About the Role
As our Social Media & Google Marketing Specialist, you’ll play a key role in boosting our visibility, engaging with potential clients, and driving inquiries for our dog training services. You’ll create engaging content for TikTok, Instagram, and Facebook while implementing ---------- strategies and managing Google Ads campaigns to ensure we’re always top of mind for dog owners.

Key Responsibilities
Plan, create, and schedule engaging content for TikTok, Instagram, and Facebook, including videos, reels, stories, and posts that showcase our training programs and success stories.
Design and run social media advertising campaigns to attract new clients.
Optimize our website for SEO, improving rankings for dog training-related keywords.
Manage and optimize Google Ads campaigns to generate leads and drive traffic.
Respond to messages and comments on social media promptly and professionally.
Analyze performance metrics for social media, SEO, and Google Ads to identify opportunities for improvement.
Keep up-to-date with the latest social media and digital marketing trends, especially in the pet and dog training industry.
Collaborate with the team to align marketing strategies with the company’s goals.
What We’re Looking For
Experience in social media marketing, content creation, or digital advertising.
Knowledge of TikTok, Instagram, Facebook, and Google Ads platforms.
Basic understanding of SEO principles and tools like Google Analytics.
Creative mindset with skills in video editing and graphic design (Canva or similar).
Strong organizational skills with the ability to handle multiple projects and meet deadlines.
Understanding of the pet owner's audience.
Excellent communication skills and attention to detail.
Preferred Qualifications
Experience in pet-related marketing or similar fields.
Certification in Google Ads or other digital marketing disciplines.
Proven success in growing social media accounts or running successful ad campaigns.