Marketing strategist

Marketing Strategist / Fractional CMO (Advisory Role)
Rate: $50/hour
Hours: Ad-hoc, as needed

About Us
Gaia Wellbeing Marketing is a specialized marketing agency serving wellness-focused businesses, including course creators, retreat centers, and festivals. Our mission is to deliver strategic marketing solutions that resonate with conscious audiences and drive impactful growth.

Role Overview
We are seeking an experienced Marketing Strategist or Fractional CMO with expertise in the wellbeing niche to provide high-level strategic advisory support on an ad-hoc basis. This role involves guiding marketing efforts for our clients and ensuring their strategies align with their unique goals and values.

Responsibilities

Strategic Advisory:
Provide expert guidance on marketing strategies, positioning, and messaging for wellness-focused clients.
Offer actionable recommendations to optimize branding, campaign planning, and overall marketing direction.
Market Insights:
Leverage your expertise in the wellbeing industry to identify trends, opportunities, and challenges for client growth.
Develop strategies that align with conscious consumer behavior and wellness market dynamics.
Campaign Oversight:
Review and refine marketing campaigns to ensure alignment with goals and audience expectations.
Offer insights into optimizing paid ads, content strategies, and lead generation efforts.
Client Collaboration:
Work closely with clients to understand their vision, challenges, and goals.
Act as a trusted advisor, providing clarity and actionable plans for their marketing efforts.
Performance Review:
Analyze marketing results and offer data-driven insights for improving performance.
Assist in creating dashboards and metrics to track client success.
Qualifications

Proven experience as a Marketing Strategist, Fractional CMO, or similar role in the wellbeing niche.
Strong knowledge of wellness industry trends and consumer behavior.
Expertise in paid marketing funnels, branding, and integrated campaign strategies.
Exceptional ability to provide high-level strategic guidance and actionable insights.
Excellent communication and presentation skills.
Experience working with wellness-focused businesses such as retreat centers, festivals, or course creators is highly preferred.
Familiarity with tools such as Google Ads, Meta Ads, CRMs, and project management platforms is a plus.
What We’re Looking For

A visionary marketer with a deep understanding of the wellness space.
A results-driven professional who thrives on solving complex marketing challenges.
Someone who can provide clarity and structure in dynamic environments.