Marketing Strategist (E-commerce) - FULL TIME

Position: Marketing Strategist (E-commerce) - FULL TIME
Reports To: CEO - Listener Brands (CurlMix/4CONLY)
Time: 40hrs/week
Rate: $10 - $15 an hour
Start date: ASAP
Working Hours: Night Shift, US CST Timezone

Position Summary
The Digital Marketing Strategist will be responsible for assisting with managing and optimizing paid media campaigns, driving customer acquisition, increasing Average Order Value (AOV), and improving overall Return on Ad Spend (ROAS). This role will collaborate closely with the Director of Marketing to execute high-impact marketing campaigns and promotions directly contributing to revenue growth.

Key Responsibilities
Paid Media Management
Manage Facebook Ads, Instagram Ads, Google Ads, and other paid media channels.
Optimize campaigns to achieve a 3.0x or higher ROAS.
Monitor and adjust ad spend based on performance metrics.
Identify opportunities to scale successful campaigns.
Product Bundling & Promotions
Develop and execute product bundling strategies to increase AOV.
Launch seasonal promotions.
Create upsell and cross-sell campaigns to maximize revenue per customer.
Collaborate with the Director of Marketing to plan and execute product launches.
Campaign Analysis & Reporting
Track and report on key performance metrics (ROAS, AOV, LTV).
Provide actionable insights to improve campaign performance.
Analyze sales data to identify best-performing SKUs and optimize promotions accordingly.
Customer Retention & Loyalty
Develop strategies to increase customer retention through personalized offers.
Collaborate with the email/SMS marketing manager to create targeted campaigns.
Implement loyalty programs to drive repeat purchases.
Collaboration
Work closely with the Director of Marketing, Brand Manager, and CEO to ensure cohesive campaigns.
Partner with the Operations Team to ensure product availability for promotions.

Qualifications
3+ years of experience in digital marketing or e-commerce marketing.
Proven track record of managing paid media campaigns with a focus on ROAS.
Strong data analysis skills (Google Analytics, Shopify reports).
Experience with Shopify, Klaviyo, and SMS marketing tools.
Knowledge of customer segmentation and targeted marketing strategies.
Strong project management skills to handle multiple campaigns at once.
Excellent written and verbal communication skills.

Preferred Qualifications
Experience in natural hair care or beauty industry is a plus.
Familiarity with loyalty programs and subscription models.

Key Metrics for Success
ROAS (Return on Ad Spend): Achieve and maintain a minimum 3.0x ROAS across all paid media channels.
AOV (Average Order Value): Increase AOV through product bundling and upsell strategies.
Customer Retention Rate: Improve retention through targeted campaigns and loyalty programs.
Revenue Growth: Drive month-over-month revenue growth through effective campaign management.

How to Apply:
Please send your resume and a brief cover letter outlining your experience and qualifications to
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