Media Buyer

Media Planning and Buying
1.Research and identify the most suitable media channels (Facebook, Google Ads, TikTok, YouTube, etc.) based on the campaign objectives and target audience.
2.Negotiate and purchase ad space, ensuring cost efficiency and alignment with budget constraints.
3.Develop media plans that align with client goals, including ad spend allocation and platform prioritization.

Campaign Management
1.Set up and manage campaigns across multiple ad platforms, ensuring proper tracking and reporting.
2.Optimize campaigns by analyzing key performance metrics (CTR, CPC, CPA, ROAS) to improve results.
3.Implement A/B testing to refine ad creatives, targeting strategies, and bidding tactics.

Data Analysis and Reporting
1.Monitor campaign performance and provide actionable insights to stakeholders.
2.Prepare regular reports summarizing ad performance, budget utilization, and ROI.
3.Identify trends and opportunities within campaign data to recommend scaling or adjustments.

Collaboration and Coordination
1.Work closely with the creative team to develop high-performing ad creatives and copy.
2.Collaborate with clients to understand their objectives and align campaign strategies accordingly.
3.Coordinate with analytics and development teams to ensure accurate tracking (e.g., Google Tag Manager, Pixel setup).

Budget and Cost Management
1.Manage and track ad spend to stay within budget while maximizing performance.
2.Evaluate and adjust bidding strategies to achieve the best cost-per-result outcomes.
3.Regularly audit campaigns to eliminate wasted spend and ensure ad placements are relevant.