Visual and Video Content Manager E-Commerce

Visual and Video Content Manager E-Commerce (Amazon)

Type of Employment: Full time
Monthly fixed payment: ---------- USD
Working hours: 8 hours per day. 5 days a week. Team collaboration: 08:00-13:00 GMT + 1 (Amsterdam Time) other hours can be spend flexible during the day.


ROLE
The Content Creator will oversee all aspects of visual and video content production for our Amazon and e-commerce brands. This includes managing external photographers, videographers, and freelance content creators while maintaining a hands-on approach when necessary. The ultimate goal of this role is to create and manage high-converting, visually engaging content that enhances our brand presence and drives conversions. The Content Creator will also stay ahead of trends and leverage AI tools to optimize and scale content production.


RESPONSIBILITIES
* Edit images and videos to produce high-quality, conversion-optimized content.

* Collaborate with external photo editors and content creators on platforms like Upwork to ensure timely and quality deliverables.

* Create detailed photo and video assignments for photographers and videographers to execute content tailored to our brand and products.

* Conduct competitor research to understand industry trends and propose strategies to create superior content for our niches.

* Set up and manage A/B tests for Amazon listings to determine optimal content strategies.

* Validate content ideas using tools like ProductPinion and Intellivy to ensure effectiveness before production.

* Leverage AI tools like MidJourney to accelerate and enhance content creation.

* Build and maintain workflows for seamless content production, ensuring deadlines are met consistently.

* Approve and validate final content deliverables, ensuring they align with brand guidelines and conversion goals.

* Develop manuals and packaging designs when required, coordinating with suppliers, designers, and translators on platforms like Upwork to ensure all manuals, inserts, and packaging are completed on time before production.

* Maintain consistent communication with external teams to provide guidance, feedback, and support.
Partner closely with the Marketing and Brand Management teams to align content strategies with overall business goals.

RESULTS
* All content projects are delivered on time, meeting quality and conversion standards.

* Competitor analysis consistently informs and enhances our content strategy.

* A/B tests are conducted regularly, driving measurable improvements in content performance.

* Visual and video content consistently supports higher engagement and sales conversions.

* Strong relationships with external creators result in reliable, high-quality outputs.

* Metrics for content performance (engagement, conversions) are tracked and reported consistently.

* Manuals, inserts, and packaging are completed and delivered on time before production.


REQUIREMENTS
* Proven experience in content creation for e-commerce, particularly on Amazon.

* Expertise in photo and video editing tools (e.g., Figma, Adobe PhotoShop, DaVinci Resolve).

* Familiarity with AI-driven tools like MidJourney, Stable diffusion, ChatGPT and their applications in content production.

* Experience managing external content creators, including photographers and videographers, designers, and translators to manage manuals and packaging projects.

* Strong organizational skills and ability to handle multiple projects simultaneously.

* Knowledge of A/B testing tools and methodologies, particularly for Amazon.

* Familiarity with content validation tools like ProductPinion and Intellivy.

* Ability to work independently and as part of a team
Excellent proficiency in English (both spoken and written).

* Goal-oriented, with the ability to prioritize and meet deadlines consistently.

* Strong analytical mindset, with an eye for detail and a focus on results.

* Working hours: 8 hours per day. 5 days a week. Team collaboration: 08:00-13:00 GMT + 1 (Amsterdam Time) other hours can be spend flexible during the day.

How to apply:
We will only take your application in consideration after filling out the following questionnaire:
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