Klaviyo Email & SMS Marketing Specialist

Job Title: Klaviyo Email & SMS Marketing Specialist
Necessary Experience: Klaviyo, Attentive or similar sms provider, Canva
Necessary Skills: Elegant and Refined Graphic Design, Perfect Fluent American English copywriting
Location: Remote
Employment Type: Full-Time

About the Role:
As a Klaviyo Email & SMS Marketing Specialist, you will be responsible for developing and implementing strategies that drive customer acquisition, engagement, and retention through email and SMS channels. You’ll collaborate with cross-functional teams—such as design, content, and product—to create visually appealing campaigns and automated marketing flows that convert. The ideal candidate is creative, aesthetic, data-driven, and passionate about delivering exceptional brand experiences. The ideal candidate will have vast experience in ecommerce, namely women's fashion.

Key Responsibilities:

Strategy & Planning
1. Develop comprehensive email and SMS marketing strategies focused on acquiring new customers and nurturing existing audiences.
2. Understand segmentation and its application
3. Fine tune and monitor flows for both email and sms

Campaign Creation & Management
1. Design, build, and optimize email and SMS campaigns that deliver strong open, click-through, and conversion rates.
2. Leverage A/B testing, dynamic content, and personalization to optimize campaign performance.
3. Collaborate with marketing team to produce high-impact visuals and copy that resonate with the audience.

Automation & Flows
1. Continuously monitor workflows, analyze performance metrics, and make data-driven improvements.

Analytics & Reporting
1. Track and analyze campaign performance using tools like Google Analytics, Triple Whale, or marketing automation platforms.
2. Provide regular reports to leadership on key KPIs (open rates, CTR, conversions, revenue generated, etc.).
3. Translate insights into actionable strategies for campaign refinement.

Compliance & Best Practices
1. Ensure all email and SMS marketing efforts comply with relevant regulations (e.g., CAN-SPAM, GDPR, TCPA).
2. Stay current with industry trends, best practices, and emerging technologies.

Collaboration & Communication
1. Work closely with product, sales, and customer success teams to align campaigns with overall business objectives.
2. Present campaign strategies and results to internal teams and stakeholders.

To Apply:
1. Please submit a portfolio of your best work - please make sure to demonstrate automated flows that you have built in your past career
2. Please let us know three ideas you have successfully used to grow the email and SMS database of companies you have worked for.

Why Join Us:
1. Opportunity to make a tangible impact on customer acquisition and retention.
2. Collaborative environment with room for creativity and innovation.
3. Competitive compensation package, benefits, and growth potential.
4. A chance to work with a dynamic team that values collaboration, integrity, and excellence.

About Us:
Octavia Consulting Group is a US based entity with associates in both the US as well as the Philippines. We own and operate some eCommerce brands that we are in the process of scaling. We are looking for a talented associate who can help support our growth initiatives - we would love to hear from you.