Job Description

We are looking for a passionate social media all-star who will lead our social strategy and execution. This position is responsible for creating, editing, distributing and optimizing relevant, contextual and personalized content across multiple channels for multiple clients.

The ideal candidate will demonstrate intimate working knowledge of how to maximize brand engagement in the current social media space and exhibit proven capability to grow community, traffic and activation through innovative content development and new digital and social opportunities.

The Social Media Marketing Manager will work closely with a cross-functional team, and our supporting agencies, to develop the social strategy, promotional and campaign content and support, and will own the social marketing calendar, implementation and performance tracking and reporting.

Duties and Responsibilities:

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content, including blog content, (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Identify key influencers relevant to Ideal Image target audiences such as bloggers and YouTubers, for the execution of outreach campaigns to grow Ideal Image brand awareness.
Report to Chief Marketing Officer and collaborate with graphic designers, agencies and webmasters to ensure a cohesive social media identity
Create editorial calendars and syndication schedules
Stay up to date on marketing and industry trends
Maintain and track all social media platforms to ensure maximum visibility and increase brand recognition; manage the processes that support Ideal Image’s online reputation
Identify KPI’s for social media measurement in alignment with business objectives; Deliver appropriate cadence of reporting and share out
Additional duties as assigned