Email marketing specialist (e-commerce focus)

PLEASE READ CAREFULLY BEFORE APPLYING. REPOSTING DUE TO TIME WASTERS. THIS IS NOT A CUSTOMER SUPPORT ROLE, IT'S AN EMAIL MARKETING ROLE.

ONLY APPLY IF YOU HAVE PROVEN EXPERIENCE IN EMAIL MARKETING AND SMS CAMPAIGNS FOR E-COMMERCE BRANDS AND ARE LOOKING FOR A FULL-TIME POSITION.

Submit resume and portfolio. Applications without a portfolio will be automatically ignored.

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Join our team at Shogun Sports as an Email Marketing Specialist and play a pivotal role in driving engagement, retention, and revenue for our fast-growing fitness brand. This role will also involve managing email flows and strategies for other companies within our group, offering a unique opportunity to work across multiple brands.

Position Details:

- Type: Full-time, remote
- Hours: Monday to Friday, 9:00 AM to 6:00 PM (Philippine Time)
- Location: Remote (must be able to work within Philippine Time zone hours)
- Tracking: Mandatory time tracking
- Exclusivity: No freelance work during business hours or use of company tools for external projects

Position Overview:
As the Email Marketing Specialist, you will manage, optimize, and execute all aspects of our email marketing and SMS campaigns for Shogun Sports and other companies in the group. You’ll work with tools like Klaviyo, Shopify, and Attentive SMS to craft compelling content, improve engagement, and drive measurable results.

Key Responsibilities:


Email Campaigns & Flows:

- Build, maintain, and optimize email flows (welcome series, post-purchase, cart abandonment, win-back, etc.) for Shogun Sports and other group companies.
- Develop and execute email campaigns based on promotional calendars and marketing goals.
- Continuously refine and improve email flows to maximize performance.

Content Creation & Design:

- Draft engaging email copy and design visually appealing layouts in Figma.
- Implement designs and test emails in Klaviyo for seamless delivery and engagement.
- Ensure all communications align with brand guidelines.

Campaign Planning:

- Create and manage detailed campaign calendars for Shogun Sports and group companies, aligning email strategies with business goals.
- Coordinate with internal teams to ensure timely execution of promotions and product launches.

Performance Tracking & Optimization:

- Monitor and report on key metrics (open rates, click-through rates, conversion rates, and revenue attribution) for all brands.
- Conduct A/B tests to optimize subject lines, content, design, and send times.
- Use data-driven insights to improve campaign effectiveness and ROI.

SMS Marketing:

- Strategically implement and manage SMS campaigns through Attentive SMS.
- Develop and optimize SMS messaging sequences for customer engagement and retention.

Required Skills & Qualifications:

- Proven Experience: Minimum 2+ years in email marketing for e-commerce brands (portfolio or case studies showing positive ROI required).
- Technical Proficiency: Advanced expertise in Klaviyo (flows, segmentation, analytics), Shopify integration, and SMS platforms like Attentive.
- Creative Skills: Strong copywriting and design skills, with proficiency in Figma.
- Data-Driven: Analytical mindset with experience interpreting metrics and implementing data-driven strategies.
- Attention to Detail: Ability to work efficiently with time tracking and deliver results within deadlines.
- Commitment: Exclusive availability during working hours, without freelance projects.