Marketing Operations

Marketing Ops Job Description
Role Overview:
The Marketing Ops role is the backbone of all marketing campaigns and strategies. This position is responsible for executing, optimizing, and analyzing marketing projects across various platforms, ensuring seamless operations and alignment with the broader team goals.

Key Responsibilities:

Campaign Execution

Coordinate and implement marketing campaigns across multiple platforms (email, social, web).
Manage product detail pages, website visual merchandising, and discount execution.
Oversee campaign flows and performance on email and SMS platforms.
Collaboration and Support

Act as the execution lead for graphic assets, web copy, and campaign flows provided by the Brand Manager and Graphic Designer.
Partner with Social Media Managers, PPC Specialists, and other teams to ensure campaign alignment and deliverables are met.
Platform Optimization

Manage on-site marketing elements, such as hero banners, collection banners, and announcements.
Ensure consistency and quality across all customer-facing digital assets.
Performance Analysis

Monitor and report campaign performance metrics, ensuring KPIs are achieved.
Provide feedback and recommendations for process or content improvements based on data insights.
Tool Management

Maintain marketing operations tools like Shopify, Klaviyo, and Google Analytics.
Set up and manage marketing automations to improve efficiency.
Skills & Qualifications:

Experience & Knowledge

2+ years in marketing execution or operations roles.
Proficiency in marketing tools like Shopify, Klaviyo, Airtable, or equivalent CRM/automation platforms.
Technical Skills

Strong organizational skills with experience managing multiple projects simultaneously.
Analytical mindset with the ability to interpret campaign data and suggest optimizations.
Soft Skills

Excellent communication and collaboration skills.
Adaptability to meet tight deadlines and shifting priorities.
Performance Metrics:

Campaign execution accuracy (on time, error-free).
Site updates (speed and quality of merchandising updates).

Email/SMS engagement rates (CTR, open rates, etc.).
Contribution to achieving key marketing KPIs.