Digital Marketing Specialist

Part-Time: No more than 40 hours total every 2 weeks. Our work ebbs and flows, so the candidate may work a variation of hours each week. For example, 15 hours one week and 25 hours the following week for a total of 40 hours over a 2 week period.

Pay: $144 every 2 weeks (26 pay days per year)

Company Overview:
Avlo Solutions is an association management company that provides fractional staffing solutions to non-profits. We are seeking a Digital Marketing Specialist to manage Feathr campaigns and lead cohesive marketing strategies for Avlo Solutions and its non-profit clients using Feathr.

Job Overview:
We are looking for a results-driven Digital Marketing Specialist with expertise in Feathr.co to lead email campaigns, targeted campaigns, manage audience retargeting, and ensure cohesive marketing strategies across channels. This role requires a deep understanding of Feathr’s capabilities and digital marketing tools to drive engagement and conversions. Feathr is a niche platform designed for non-profits, associations, and event marketing, so familiarity with similar platforms like HubSpot, Marketo, or AdRoll is valuable. Paid training will be provided so the tea ---------- mber can become an expert in the Feathr.co platform and use it to it’s fullest capabilities.

Responsibilities:
• Manage Feathr.co campaigns, including audience segmentation, email marketing, and retargeting.
• Design and execute digital campaigns to drive traffic, increase engagement, and achieve conversions.
• Collaborate with the website manager to ensure campaigns align with website goals.
• Use Feathr’s email marketing tools to create and manage email campaigns, including automation and A/B testing.
• Monitor and analyze campaign performance, providing insights for continuous improvement.
• Ensure all content used in Feathr campaigns aligns with brand tone and messaging.
• Coordinate, draft, and distribute client digital newsletters.
• Own the content calendar, coordinating contributions from the Website Manager, Graphic Designer, and Social Media Manager to ensure alignment across all channels.
• Attend a weekly meeting with the marketing team.

Requirements:
• Proficiency in Feathr.co, including audience segmentation, retargeting, and email campaign management.
• Familiarity with similar platforms (e.g., HubSpot, Marketo, AdRoll) to understand the broader landscape of digital marketing tools.
• Experience with data-driven marketing strategies and performance analysis.
• Familiarity with SEO principles to support cross-channel campaigns.
• Strong communication and organizational skills to coordinate with tea ---------- mbers.
• Ability to adapt content and campaigns to align with marketing goals.
• Unscheduled general information eblasts must be sent within 48 hours of being requested. (These happen a couple times a month).
• Urgent or call to action eblasts should be sent within 12-24 hours (These are rare, but you should know this happens sometimes.)
• Attend a weekly meeting with the marketing team.
• Attend meetings with Avlo clients as requested.

How to Apply:
Send a cover letter, your resume, and examples of your design work. The subject line should be {Your Name}: {Job You are Applying for} For example, John Smith: Website Manager. In your cover letter, be sure to tell me what you think about AI. Your thoughts on AI should be no more than a few sentences. Do NOT send me a direct email or PM. You must communicate through onlinejobs.ph.