Social Media Manager

At PurpleCow Digital Marketing, we help businesses be remarkable and stand out from the crowd! We help passionate business owners with results-driven websites create sales and leads to grow their businesses.

PurpleCow Digital Marketing is looking for a motivated Virtual Social Media Manager that is up for becoming part of the team for long term growth.

This position is 10 - 20 hours/week. Monday – Friday. 2 - 4 hours per day. Actual hours worked can be flexible but need to be worked during the hours of 7am - 5pm Australia Eastern Standard Time.

Reports to: Digital Strategist

Monthly tasks include:

Social Media Management:
• Manage and grow client's Facebook, Instagram, and Google Business Profile accounts
• Create engaging content calendars and curate relevant posts
• Design visually appealing graphics, images, and video content
• Monitor, respond to, and engage with followers in a timely manner
• Analyze social media performance and provide monthly reporting
• Stay up-to-date on social media platform changes and new features
• Implement paid social media advertising campaigns (Facebook/Instagram Ads)
• Build and optimize audience targeting for paid social campaigns

Expanded Social Media Platforms:
• Explore opportunities to expand client's social presence on platforms like TikTok, LinkedIn, Pinterest, Waze, YouTube, etc.
• Develop tailored content strategies for new social channels
• Set up and optimize profiles, business pages, and listings
• Grow followers and engagement on emerging social platforms
• Monitor performance and make recommendations for improvement

General Marketing Support:
• Collaborate with the web development and paid media teams
• Assist with email marketing campaigns and CRM integrations
• Support the creation of website content and landing pages
• Provide social media insights and recommendations to clients
• Help project managers answer social media-related questions

Qualities we are looking for:
• English fluency
• 3+ years of hands-on experience in social media management
• Expertise in Facebook, Instagram, and Google Business Profile
• Knowledge of emerging social media platforms (TikTok, LinkedIn, Pinterest, etc.)
• Strong creative and visual skills for content creation
• Excellent analytical and data interpretation abilities
• Proactive problem-solver with a keen eye for detail
• Collaborative team player with great communication skills
• Responsive and adaptable to changing client needs

Preferred expert knowledge of:
• Facebook Business Suite
• Instagram Creator Studio
• Google My Business
• Canva or other graphic design tools
• Social media analytics platforms (e.g. HighLevel (GHL), Sprout Social, Hootsuite)
• CRM integration and email marketing platforms
• SEO best practices for social media
• Understanding of paid social media advertising

We have a strong design team that will be able to assist with design assets for the role.

If you have experience with Paid ads with Meta and/or Google, please include that also in your application.

Please submit your application, along with a cover letting and CV stating why you are the best candidate for this role. Outline previous experience and your qualifications. Include the words orange sunset to demonstrate your attention to detail. Feel free to include a short video explaining why you are a strong candidate for the role. This is optional, but highly regarded.

Thanks for taking the time to read our job post :)