Meta Ads & Google Specialist

At PurpleCow Digital Marketing, we help businesses be remarkable and stand out from the crowd! We help passionate business owners with results-driven websites create sales and leads to grow their businesses.

PurpleCow Digital Marketing is looking for a motivated Virtual Meta Ads and Google Ads Specialist that is up for becoming part of the team for long term growth.

This position is 10 - 20 hours/week. Monday – Friday. 2 - 4 hours per day. Actual hours worked can be flexible but need to be worked during the hours of 7am - 5pm Australia Eastern Standard Time.

Reports to: Digital Strategist

Monthly tasks include:

Meta Ads:
• Setup and manage Facebook & Instagram ad campaigns across multiple client accounts
• Conduct audience research and create detailed targeting strategies
• Design and implement full-funnel advertising campaigns
• Create and optimize ad sets and creative variations
• Monitor and optimize campaign performance
• Setup and manage Meta Pixel implementation
• Create and manage custom audiences and lookalike audiences
• Setup conversion tracking and catalog management
• Implement A/B testing strategies

Google Ads:
• Setup new Google ad accounts, keyword research, choose keywords, write headlines and descriptions
• Create and optimize Search, Display, and Video campaigns
• Implement audience targeting and remarketing strategies
• Monitor and optimize campaign performance
• Create new ad sets for events or client priorities
• Monthly review and optimization of ad performance

General Paid Media:
• Help project managers answer paid media questions from clients
• Setup, customize and send comprehensive paid media reports
• Setup conversion tracking across all platforms
• Manage monthly ad budgets and provide ROI analysis
• Stay current with platform updates and new features
• Provide strategic recommendations for campaign improvement
- Reporting progress of ads
- Attend client meetings

Qualities we are looking for:
• English fluency
• At least 5+ years experience with Meta Ads and Google Ads
• Meta Blueprint and Google Ads certifications
• Strong analytical and data interpretation skills
• Experience with A/B testing and conversion optimization
• A free thinker, willing to look for answers
• Confidence in strategy, execution and details
• A team player who is happy working in a small team of 5-10 people
• Strong communication skills
• Responsive: Quick with email and chat communication

Preferred expert knowledge of:
• Meta Business Suite
• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Tag Manager
• Google Search Console
• Data Studio/Looker Studio
• Excel/Google Sheets for data analysis
• Conversion tracking tools
• WordPress
• Popular CRM platforms

We have a strong design team that will be able to assist with design assets for ads.

If you have experience with Social Media Management, please include that also in your application.

Please submit your application, along with a cover letting and CV stating why you are the best candidate for this role. Outline previous experience and your qualifications. Include the words orange sunset to demonstrate your attention to detail. Feel free to include a short video explaining why you are a strong candidate for the role. This is optional, but highly regarded.

Thanks for taking the time to read our job post :)