PPC

Core Requirements:

Good understanding of the private dental patient journey and conversion psychology
Proven track record managing Google Ads campaigns
Experience with call tracking and lead attribution - we use whatconverts
Strong understanding of dental treatment keywords and their commercial intent

Technical Assessment Task:
As part of your application, please prepare:

Your strategy for structuring ad groups for different dental treatments (e.g., dental implants, Invisalign, cosmetic dentistry)
How you would approach negative keyword management for dental campaigns
A specific example of how you've improved conversion rates while maintaining lead quality for a dental/medical client

Required Experience:

3+ years of Google Ads management, with demonstrable experience in dental/medical advertising
Advanced understanding of location targeting and bid adjustments for local service ads
Experience with call tracking systems and phone conversion optimization
Proficiency in conversion tracking setup, including multi-channel attribution
Understanding of medical/dental compliance requirements for PPC advertising

Please include in your application:

Detailed case studies showing ROAS improvement
Screenshots of actual campaign performance metrics
Your methodology for qualifying leads through ad copy and landing pages
Experience with dental-specific ad extensions and local service ads
Approach to budget management across multiple treatment categories

Technical Skills Must Include:

Advanced Google Ads certification
Experience with keyword research tools
Proficiency in Google Analytics 4 and Google Tag Manager
Experience with call tracking platforms (e.g., CallRail)

Key Performance Metrics We're Looking For:

History of maintaining Cost Per Lead below industry average for premium dental treatments
Experience managing campaigns with 10%+ conversion rates for dental leads
Track record of improving Quality Scores in competitive dental markets

Note: Applications must include specific dental/medical PPC examples. Generic PPC experience or templated responses will not be considered. Your response should demonstrate understanding of:

The typical dental patient journey
High-value treatment conversion funnels
Local service ad optimization for dental practices
Compliance requirements for dental advertising