Digital Marketing Specialist - Travel

Job Title: Digital Marketing Specialist

Company: World Travel Limited (North Travel & TRVLR)

Location: Philippines (with annual travel to New Zealand and Metro Manila)

About Us:

We are a growing travel agency based in New Zealand, specializing in outbound travel from New Zealand & Australia to Africa, Europe, North America, Asia, South Pacific, and Australia. We are seeking a passionate and experienced Digital Marketing Specialist to join our team and help us achieve our marketing goals.

Job Description:

In this role, you will be responsible for developing and executing our digital marketing strategy across various channels, including social media, email marketing, SEO, and content/video shorts creation. You will work closely with the Managing Director to ensure our marketing efforts are aligned with our business objectives.

Responsibilities:

+ Apply strong marketing principles to achieve marketing goals
+ Develop and manage marketing campaigns across various digital channels
+ Create and maintain a marketing calendar
+ Manage our WordPress website
+ Migrate one existing website from Squarespace to Wordpress (by 30 June 2024)
+ Utilize Zoho Campaigns/Zoho Marketing Automation to create and send email marketing campaigns
+ Design and develop engaging email templates
+ implement and analyze customer sales funnels and customer remarketing
+ Manage our social media presence on Facebook, Instagram, LinkedIn, and YouTube
+ Create high-quality content using Canva (and other tools)
+ Conduct keyword research and implement SEO best practices
+ Write compelling copy for various marketing materials
+ Demonstrate a basic understanding of AI tools such as ChatGPT and Gemini

Personal Attributes:

Self-starter with a strong work ethic and initiative
Passionate about travel
Positive attitude and ability to work well in a virtual team environment
Honest and reliable

Skills:
Marketing Campaigns, Travel Marketing, Wordpress, SEO, Canva Design, Email Marketing, Keyword Marketing, Social Media Marketing, PPC marketing

Desired skills but not required:
CSS knowledge (or willing to learn)
HTML knowledge (or willing to learn)
Zoho/Zapier automation
Zoho Bigin

Other Requirements:

Willing to travel to New Zealand annually for company conferences (Flights, accomodations and visa paid for. Subject to job performance)
Able to travel to Metro Manila (if not based there) once a year for a half-year planning week
Possess a fast and stable fiber internet connection
Equipped with a good headset and professional home office setup
Have a reliable PC suitable for graphic design and WordPress editing tasks
Benefits:

The opportunity to work for a growing and dynamic travel agency
Competitive salary, reviewed half yearly and travel benefit package.
Be part of a passionate and supportive team
Work in a flexible remote work environment (with some travel required)
Opportunity to make a real difference in the company's success

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, sexual orientation, color, national origin, gender, age, marital status, veteran status, or disability status.

How to Apply:

Please submit your CV and a Word Document (.docx) answering the below questions:

• How would you rate your English language skills written and verbal?
• How proficient are you at using Office Suite applications such as Zoho Mail, Gmail or Outlook?
• Do you have experience in using any Zoho products? If so, which?
• How many years' experiences do you have in digital marketing?
• What is your experience level with Canva?
• Do you have experience in creating sales funnels/marketing automation workflows?
• Do you have CSS and HTML skills and can you provide 2 examples?
• Take a screenshot of your current internet speed showing time and date (paste below)?
• Take a screen of your PC specifications including date and time and paste below?
• Do you have a current Passport with more than 12 months validity?
• Are you willing to travel to New Zealand (subject to performance) in November 2025?
• What is your salary expectation?