Digital Marketing Specialist - Online Course Promotion

We are seeking a highly motivated and results-oriented Digital Marketing Specialist to drive enrollment in our online course. This is a contract or freelance position (flexible based on candidate preference) focused on developing and executing effective marketing strategies to reach our target audience and maximize course sign-ups.

Responsibilities:

Develop and implement comprehensive digital marketing strategies specifically tailored for online course promotion.
Conduct market research to identify target audiences and understand their needs and preferences.
Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads).
Create engaging and compelling marketing content, including ad copy, social media posts, email newsletters, blog posts, and landing page copy.
Utilize social media marketing to build a community around the course and drive organic traffic.
Implement email marketing campaigns to nurture leads and promote course enrollment.
Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments.  
Collaborate with the course creator (or other tea ---------- mbers) to ensure consistent branding and messaging.
Stay up-to-date with the latest digital marketing trends and best practices.
Requirements:

Proven experience in digital marketing, with a demonstrable track record of successfully marketing online courses or similar digital products.  
Strong understanding of various digital marketing channels and strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.  
Proficiency in using marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms).
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to work independently and manage multiple projects simultaneously.  
A portfolio or presentation showcasing successful marketing campaigns and quantifiable results.
Application Instructions:

To be considered for this position, please submit the following:

A resume or CV highlighting your relevant experience.
A detailed proposal outlining specific marketing strategies you would employ to promote our online course. This proposal should include:
Target audience analysis.
Specific marketing channels and tactics you would use.
Example ad copy or content ideas.
Key performance indicators (KPIs) you would track.
Examples of at least two successful digital marketing projects you have worked on, including quantifiable results (e.g., increased website traffic, lead generation, sales conversions). This could include case studies, portfolio links, or detailed descriptions of your contributions and outcomes.
We look forward to hearing from you!