Digital Virtual Assistant - Social Media Specialist

About Us:

We are a boutique brand operating at the intersection of lifestyle curation and hospitality. Our brand draws inspiration from two distinct sources: the curated elegance and refined taste of a personal stylist, and the sophisticated yet informal ambiance of a curated boutique hotel experience. While we are inspired by these separate aesthetics, our brand operates with its own unique identity, channels, and strategy that embodies our feminine, minimalistic, and classy vision. We are passionate about crafting exceptional experiences and visually stunning content that embodies our feminine, minimalistic, and classy aesthetic. We value high-quality design and engaging storytelling that captures the essence of refined living with a touch of relaxed sophistication. Our content is thoughtfully created to reflect the desires and aspirations of our discerning audience.

The Opportunity:

We are seeking a highly skilled digital virtual assistant with a strong blend of social media management, proficiency in Canva, and knowledge of Notion. The ideal candidate will be a resourceful digital strategist who can leverage various tools to produce engaging content across multiple platforms. This role requires a creative mind with the ability to understand and consistently execute our feminine, minimalistic, and classy brand identity. While inspired by the elegance of a personal stylist's world and the sophisticated yet informal ambiance of a curated boutique hotel, you will be contributing to our distinct brand with its own channels and identity.

Key Responsibilities:

Develop engaging content for our brand across various platforms, including Facebook, Instagram, and LinkedIn, ensuring it aligns with our feminine, minimalistic, and classy brand aesthetic. While our inspiration may come from the taste of a personal stylist and the style of a boutique hotel, our brand is distinct.

Manage and optimize social media content with strategic precision, maintaining brand consistency for our unique identity, drawing inspiration from but not directly mimicking the separate channels of a personal stylist or boutique hotel.

Create professional-grade graphics and video content using Canva that embodies our feminine, minimalistic, and classy brand identity, conveying the same sense of effortless style and understated luxury with a touch of informality, while ensuring our content is unique.

Use AI tools to assist content creation and refinement, ensuring the final output aligns perfectly with our brand's feminine, minimalistic, and classy style, and captures the elevated essence of our inspiration with a relaxed feel.

Provide clear, professional communication in English.

Ensure all content adheres strictly to our brand's guidelines, embodying our feminine, minimalistic, and classy voice and look, while understanding that our channels are unique from those of a personal stylist or boutique hotel we draw inspiration from.

Required Skills & Qualifications:

Proficient in social media management, specifically for Facebook, Instagram, and LinkedIn.

Very proficient in Canva for graphic design, including the creation of sophisticated and on-brand visuals that align with our feminine, minimalistic, and classy aesthetic, reflecting our brand and not a direct replication of a stylist's or a hotel’s.

Basic Canva video production and editing skills.

AI knowledgeable and comfortable using AI tools to assist in content creation (Multilingual capabilities a plus).

Knowledgeable about Notion (collaboration tool).

Fluent and professional English communication.

Availability to work during Brazil time 12:00 PM to 6:00 PM (GMT -3) AND on weekends is mandatory.

Proven ability to quickly learn, implement, and maintain our brand's guidelines, understanding the nuances of our feminine, minimalistic, and classy brand identity, while appreciating the separate channels of a personal stylist and boutique hotel that inspire us.

Technical Qualifications:

Familiarity with AI content tools.

Understanding of social media analytics and planning platforms (Planable etc.).

Experience with video and graphic design software (CANVA is sufficient).

Unique Requirements:

Ability to refine and improve upon basic AI-assisted content, ensuring it meets our quality standards and reflects our feminine, minimalistic, and classy brand, as a separate entity from the personal stylist and boutique hotel.

Portfolio showcasing social media work (specifically for Facebook, Instagram, and LinkedIn), graphic design, and video projects, demonstrating a strong understanding of design principles, brand application, and ability to create content that embodies a feminine, minimalistic, and classy aesthetic while having a unique approach rather than recreating a stylist’s or hotel’s channels.

Working Hours:

12:00 PM - 6:00 PM Brazil Time (GMT -3) AND weekend work is required.

Collaboration Tool: Notion

Start Date: ASAP

Important:

Trial Period: This position will begin with a trial period to ensure a good fit and smooth alignment with our work processes. Your understanding of our brand needs, your performance, and graphic design skills – specifically as they relate to our feminine, minimalistic, and classy brand, and our distinct channels and identity, will be closely assessed during this time.

How to Apply:

Submit a portfolio showcasing:

Social media strategy demonstrations (specifically for Facebook, Instagram, and LinkedIn)

Graphic and video design work with CANVA, showcasing proficiency, creative ability, and understanding of a feminine, minimalistic, and classy aesthetic, reminiscent of a personal stylist’s curated world and the sophisticated, yet informal, ambiance of a boutique hotel but in a way that does not copy existing channels.

Samples of your work refining and improving AI-assisted content, demonstrating attention to detail, brand consistency, and alignment with our feminine, minimalistic, and classy brand, while keeping in mind our separate channels and brand identity.

Advise your Hourly Rate

Advise your matches with our requirements and where you lack.

Explicitly mention your understanding of the Brazil time zone requirement, your availability for weekend work, and your comprehension of our brand's feminine, minimalistic, and classy aesthetic, along with the understanding that our brand and channels are distinct from those that inspire us – a personal stylist and a boutique hotel.