Social Media Manager / Marketer & Brand Ambassador

Job Title: Social Media Manager

Department: Marketing

Reports To: Marketing Director

Summary:

We are seeking a forward-thinking and enthusiastic Social Media Manager to join our growing team. The ideal candidate will be a skilled content creator and copywriter with a passion for social media, a strong understanding of affiliate marketing, and experience leveraging AI and automation tools. This role requires a deep understanding of social media trends, audience engagement strategies, and proficiency in social media management tools like Hootsuite and HubSpot, including knowledge of their integrations and AI capabilities. This role also requires strong visual content creation skills using tools like Adobe Creative Suite and Canva, as well as the ability to create engaging tutorial videos and blog posts. The Social Media Manager will also be responsible for managing and segmenting email lists for targeted campaigns and have a thorough understanding of our social media funnel to effectively engage with users and drive business growth. Crucially, this role demands a strong understanding of our brand, its guidelines, and voice to ensure consistent and effective communication across all social media platforms. The Social Media Manager will play a key role in optimizing customer interactions through AI-powered tools and automation.

This is a unique opportunity to build your own client base and generate recurring revenue while enjoying the freedom and flexibility of remote work.

Responsibilities:

Develop and implement social media strategies aligned with the company's marketing goals, including affiliate marketing initiatives.
Create and curate high-quality, engaging content (text, images, videos) tailored to each social media platform, incorporating affiliate links strategically and adhering to brand guidelines.
Write compelling and effective copy for social media posts, ads, and other marketing materials, promoting affiliate products or services while maintaining a consistent brand voice.
Design visually compelling graphics, videos, and other multimedia content using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and Canva, incorporating affiliate marketing messaging where appropriate and ensuring alignment with brand aesthetics.
Create engaging and informative tutorial videos on topics relevant to the company's products or services, reflecting the brand's personality and style.
Write and publish blog posts that provide valuable insights and information to the target audience, adhering to brand voice and messaging guidelines.
Manage social media accounts across all platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring all content and interactions are consistent with the brand identity.
Schedule and publish social media posts, ensuring consistent and timely content delivery using Hootsuite.
Utilize Hootsuite and HubSpot integrations to streamline social media management, track customer interactions, and analyze campaign performance.
Leverage AI-powered tools within Hootsuite and HubSpot to automate responses, analyze customer sentiment, and personalize interactions across social media, email, phone, SMS, and chatbot.
Monitor social media channels for mentions, comments, and messages, responding promptly and professionally to foster engagement and build relationships with potential customers, while maintaining a consistent brand voice.
Proactively engage with users, answer questions, address concerns, and participate in relevant conversations to increase brand visibility and attract new followers, always representing the brand in a positive and authentic manner.
Analyze social media performance, track key metrics, and generate reports to measure campaign effectiveness using Hootsuite and HubSpot, including tracking the performance of affiliate marketing campaigns.
Stay up-to-date on the latest social media trends, best practices, and competitive landscape, including emerging trends in affiliate marketing and AI-powered customer engagement.
Collaborate with internal teams (marketing, sales, customer service) to ensure brand consistency and support overall business objectives, integrating affiliate marketing efforts seamlessly.
Leverage HubSpot's CRM features to manage customer interactions and link social media activities with customer profiles, tracking affiliate marketing conversions.
Explore and implement new social media tools and technologies to enhance efficiency and reach, including tools for managing and optimizing affiliate marketing campaigns.
Manage social media budget and track expenses, including affiliate marketing costs and ROI.
Research and identify relevant affiliate programs and partnerships that align with the company's target audience and brand.
Build and maintain relationships with affiliate partners.
Negotiate affiliate marketing terms and conditions.
Ensure compliance with FTC guidelines and other relevant regulations related to affiliate marketing.
Manage and maintain email lists, ensuring data accuracy and hygiene.
Segment email lists based on demographics, interests, behavior, and other relevant criteria.
Develop targeted email campaigns for different audience segments.
Analyze email campaign performance and make data-driven adjustments to improve results.
Demonstrate a strong understanding of the company's social media funnel, from awareness to conversion, and implement strategies to move users through the funnel effectively.
Identify and implement strategies to increase brand awareness, generate leads, and drive sales through social media.
Manage your own portfolio of clients, acquired through your social media expertise and our company's lead generation efforts.
Provide ongoing support and project management for your clients, ensuring their satisfaction and success.
Cultivate long-term relationships with your clients, acting as their dedicated social media expert and advisor.
Benefits:

Generous commission structure: Earn 8.33% commission on all one-time project sales 60 days after the close of clients and receipt of payment.
Recurring revenue: Enjoy recurring commissions for clients that sign 1-year agreements and renew the following year.
Own your clients: The clients you acquire remain yours for life, providing long-term earning potential.
Remote work flexibility: Work from anywhere in the world with a laptop, cellphone, and stable internet connection (provided by the company).

Continuous learning and development: Benefit from ongoing training, education, and real-world experience to enhance your skills and knowledge.
Entrepreneurial support: Receive assistance in growing your social media presence and starting your own business.
Leadership opportunities: Develop your leadership skills and contribute to a thriving community of social media professionals.
Rewarding innovation: Get paid for your great ideas and contribute to the company's growth and success.
Be part of a supportive and collaborative team environment that values your contributions and fosters your professional growth.
Unlimited vacation time: Enjoy the freedom and flexibility of unlimited vacation time after meeting key performance indicators.
Growth opportunities: Advance your career within our company and take on new challenges and responsibilities as you grow and develop.
Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience (3+ years) as a Social Media Manager or similar role.
Strong understanding of social media platforms and their respective audiences.
Excellent writing and editing skills with a strong understanding of copywriting principles.
Demonstrated ability to create engaging and shareable content across various formats.
Creativity and ability to generate engaging content.
Proficiency in social media management tools, specifically Hootsuite and HubSpot, including knowledge of their integrations and AI capabilities.
Strong analytical and problem-solving skills.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and Canva.
Solid understanding of affiliate marketing principles and best practices.
Experience in managing and implementing affiliate marketing campaigns.
Experience in creating tutorial videos, including knowledge of video editing software.
Experience in writing and publishing blog posts.
Experience in email marketing and list management.
Understanding of email marketing best practices and regulations.
Excellent communication and interpersonal skills, with the ability to build rapport with online audiences.
Strong understanding of social media engagement strategies and best practices.
Deep understanding of brand guidelines and voice, with the ability to adapt communication style to different platforms and audiences.
Experience using AI-powered tools for customer engagement and social media management.
Strong client management and relationship-building skills.
Ability to work independently and manage your own workload effectively.
Entrepreneurial mindset and a desire to build a successful client base.
Bonus Points:

Experience with social media advertising and paid campaigns.
Familiarity with social listening tools and techniques.
Experience in the [relevant industry] industry.
To Apply:

Please submit your resume and cover letter to [email protected]