Marketing and SEO Specialist

We are seeking a talented and creative Marketing and SEO Specialist to take the lead in building and optimizing our company’s online presence. The ideal candidate will play a key role in helping us develop and implement our digital marketing and SEO strategies, starting from the ground up. This includes optimizing our Squarespace website, driving organic growth, and establishing key tools and systems for performance tracking. Fluency in both English and Spanish is required.

Responsibilities
1. Squarespace SEO and Website Optimization
• Develop and execute an SEO strategy to improve our Squarespace website’s visibility.
• Conduct keyword research to identify high-value search terms relevant to our industry.
• Optimize website content, meta tags, and technical elements to increase search engine rankings.
• Propose and set up tools like Google Analytics, SEMrush, or Ahrefs to monitor SEO performance and report actionable insights.
2. Content Marketing
• Plan, create, and publish SEO-optimized blog posts, articles, and website content.
• Develop processes for content planning, scheduling, and publishing.
• Collaborate on email campaigns, newsletters, and other marketing materials to drive customer engagement.
3. Social Media Management
• Establish and manage an effective social media strategy for platforms like LinkedIn, Facebook, and Instagram.
• Create and schedule engaging content to build brand awareness and an active online community.
• Use tools like Canva or Photoshop to design visually compelling posts.
4. Digital Advertising
• Develop and manage Google Ads campaigns from scratch, including keyword research, budget allocation, and optimization.
• Analyze ad performance and recommend adjustments to maximize ROI.
5. Link Building and Outreach
• Identify opportunities to improve domain authority through backlinks.
• Plan and execute outreach campaigns to secure guest posts and partnerships with relevant blogs, websites, and influencers.
6. Analytics and Reporting
• Research, recommend, and set up analytics tools to track website traffic, SEO performance, and campaign engagement.
• Develop regular reporting processes and provide actionable insights to guide decision-making.


Qualifications
• 2+ years of proven experience in SEO and digital marketing.
• Demonstrated ability to build and implement SEO and marketing systems from scratch.
• Proficiency or willingness to establish tools like Google Analytics, SEMrush, or Ahrefs for performance tracking.
• Basic graphic design skills (Canva or Photoshop).
• Strong communication skills in English and Spanish (written and verbal).
• Ability to work independently, prioritize tasks, and manage multiple projects.

Preferred Skills:
• Experience with email marketing platforms such as Mailchimp or HubSpot.
• Familiarity with Squarespace for minor website edits and optimizations.


What We Offer:
• Competitive salary with performance bonuses.
• The opportunity to shape and build out our marketing and SEO systems.
• Support to grow professionally with training in advanced marketing techniques.