SEO Specialist - Technical

Job Summary:
We are seeking a highly skilled and motivated SEO Specialist - Technical to join our dynamic team. The ideal candidate will possess in-depth knowledge of technical SEO, on-page optimization, backlink strategies, and off-page SEO practices. As an SEO Specialist, you will be responsible for improving the organic search rankings and overall visibility of our website by leveraging your technical expertise, SEO tools, and best practices.

Your primary role will involve conducting technical audits, optimizing website structure, improving site performance, and ensuring search engines can easily crawl and index all relevant pages. You will also work closely with the content, development, and marketing teams to implement comprehensive SEO strategies, including building high-quality backlinks and executing successful off-page SEO campaigns.

Key Responsibilities:
Conduct thorough technical SEO audits to identify and fix issues related to crawlability, site speed, mobile responsiveness, and indexing.
Optimize website structure and architecture to enhance search engine crawling and user experience.
Implement schema markup and other structured data to improve rich snippet visibility in search results.
Ensure website performance by improving Core Web Vitals and overall page speed.
Develop and execute on-page SEO strategies by optimizing title tags, meta descriptions, headers, content, and URLs.
Manage the development and execution of effective backlink strategies, focusing on building high-quality, authoritative backlinks through outreach, guest blogging, broken link building, and other white-hat techniques.
Monitor and analyze website traffic, rankings, backlinks, and overall SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
Perform competitor analysis to uncover SEO opportunities and adjust strategies for maximum performance.
Collaborate with the content team to ensure that content is SEO-friendly and optimized for keyword targeting.
Keep up to date with the latest SEO trends, algorithm changes, and emerging best practices.
Key Qualifications:
Proven experience in technical SEO, including conducting audits, optimizing site speed, and improving site structure.
Strong knowledge of on-page SEO best practices (title tags, meta descriptions, internal linking, etc.).
Hands-on experience in backlink strategy and off-page SEO techniques to increase domain authority and improve rankings.
Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
Experience with content optimization and working closely with content teams to ensure SEO best practices are followed.
Solid understanding of Google’s algorithms, including Panda, Penguin, Core Web Vitals, and other ranking factors.
Familiarity with CMS platforms such as WordPress, Shopify, or Drupal and the ability to implement technical SEO changes.
Strong problem-solving skills and ability to troubleshoot SEO issues affecting website performance.
Excellent communication skills to work effectively with internal teams and stakeholders.
Preferred Qualifications:
Bachelor’s degree in Marketing, Computer Science, or related field, or equivalent experience.
Experience in local SEO and international SEO strategies (if relevant).
Knowledge of programming languages such as HTML, CSS, and JavaScript for technical SEO purposes.
Experience with conversion rate optimization (CRO) and its relationship to SEO.
Personal Attributes:
Detail-oriented with the ability to analyze complex data and deliver actionable insights.
Proactive and self-motivated, with a passion for staying up-to-date with the latest SEO trends and industry changes.
Strong collaboration and communication skills to work cross-functionally with marketing, content, and development teams.