Conversion Specialist

Overview:

Missio is a Christian Digital Marketing company that is looking for a highly motivated and experienced Conversion Specialist to join our team. Missio is seeking a skilled and detail-oriented Conversion Specialist to oversee and manage conversion tracking across Google Ads and Meta Ads platforms. This role is critical in ensuring accurate data collection and reporting to measure the success of digital advertising campaigns. The ideal candidate is technically proficient in setting up, troubleshooting, and optimizing tracking tools and tags while collaborating with tea ---------- mbers to improve campaign performance through data-driven insights.



Core Values:

Execute with Excellence
Love your neighbor
Make a Difference
Think Like An Entrepreneur
Take Ownership


Why you should work here:

Missio is a faith-driven company that is passionate about helping mission-driven organizations reach their goals. We are a quickly growing company with a ton of room for career growth. We offer competitive salaries and benefits, as well as opportunities for professional development. We believe that everyone has something to teach us and we are committed to creating a positive and supportive work environment. If you are looking for a company that is faith-driven, purpose-driven, and growing, then we encourage you to apply for a position at Missio.



Essential Duties and Responsibilities:

1. Conversion Tracking Setup
Implement and manage conversion tracking across client accounts for Google Ads and Meta Ads.
Configure Google Tag Manager, Meta Pixel, and other tracking tools to accurately
capture user actions (e.g., form submissions, purchases, sign-ups).
Set up custom conversion events tailored to client goals and KPIs.


2. Tracking and Tag Troubleshooting
Monitor tracking systems regularly to ensure all data is being captured correctly.
Diagnose and resolve tracking issues, such as discrepancies in data or broken tags.
Collaborate with web developers to implement advanced tracking solutions when necessary (e.g., server-side tracking, first-party cookies).


3. Reporting and Data Validation
Verify that conversion data in Google Ads, Meta Ads, and Google Analytics matches client CRM or internal reporting systems.
Maintain a log of tracking updates and ensure historical data integrity.
Provide tea ---------- mbers and clients with clear, actionable insights derived from conversion data.


4. Collaboration with Tea ---------- mbers
Work closely with Paid Search Specialists, Meta Ads Specialists, and Account Managers to ensure campaigns are tracking key performance metrics accurately.
Communicate technical requirements to clients or internal teams in an easy-to-understand manner.
Partner with designers and developers to improve landing page tracking and form submissions.


5. Optimization and Strategy
Identify and recommend improvements to conversion funnels based on data trends (e.g., underperforming landing pages, high drop-off rates).
Support the development of A/B tests for ads, landing pages, and forms, ensuring accurate data collection for analysis.


Prerequisite Knowledge, Skills and Education:

2+ years of experience in digital marketing or analytics, with a strong focus on conversion tracking and reporting.
Proficiency in tools such as Google Tag Manager, Meta Pixel, Google Ads, Meta Ads Manager, and Google Analytics (GA4 preferred).
Demonstrated experience implementing and managing conversion tracking for e-commerce, lead generation, and/or nonprofit campaigns.
Strong problem-solving skills, with the ability to troubleshoot tracking issues across multiple platforms.
Knowledge of basic JavaScript and HTML for implementing and debugging tags.
Exceptional attention to detail, ensuring data accuracy and consistency.
Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders.
Google Ads and Meta Ads certifications.
Familiarity with server-side tracking solutions and tools like ---------- Server or Facebook ---------- .
Experience working with CRM platforms like HubSpot, Salesforce, or ActiveCampaign.
Understanding of data privacy regulations (e.g., GDPR, CCPA) and how they affect tracking.


Key Competencies:

Technical Expertise: Skilled in the setup and troubleshooting of tracking tools and platforms.
Detail-Oriented: Ensures conversion tracking is accurate, consistent, and aligned with client goals.
Analytical Thinking: Uses data insights to identify trends and recommend actionable improvements.
Problem-Solving: Proactively resolves tracking issues and prevents future discrepancies.
Collaboration: Works effectively with internal teams, clients, and developers to achieve shared goals.


Why work at Missio?

Purpose-Driven Work

At Missio, you’ll be part of a team that partners with Christian-based brands, supporting missions that align with your faith and values. Every campaign and strategy you work on has a deeper purpose, amplifying positive, faith-centered messages and helping clients make an impact for the Kingdom. This isn’t just marketing—it’s meaningful work with eternal significance.



100% Remote and Flexible Environment

Missio offers the freedom and flexibility of a fully remote role, allowing you to balance work with other priorities in your life. With a focus on outcomes rather than strict hours, Missio values your well-being and empowers you to deliver exceptional results on a part-time schedule that works best for you.



Career Growth with the Fastest-Growing Christian Marketing Agency

As one of the fastest-growing Christian marketing agencies, Missio provides unique opportunities for professional advancement. You’ll be encouraged to learn, innovate, and bring new ideas to the table as part of a dynamic, supportive team. With the growth we’re experiencing, there’s plenty of room for you to expand your skills and make a lasting impact in digital advertising and client success.