FB Media Buyer

Job Opportunity: Facebook Media Buyer for ---------- Brand

We’re on the lookout for a Facebook Media Buyer to join our growing eCommerce team! If you have proven experience driving successful Facebook ad campaigns and a passion for eCommerce, this is the perfect role for you. Help us scale our digital marketing efforts, increase revenue, and boost brand visibility through highly optimized Facebook ads.

Key Responsibilities:

-Create and Manage Campaigns: Develop, launch, and optimize Facebook and Instagram ad campaigns to drive traffic, conversions, and sales for our eCommerce store.
-Audience Targeting: Leverage Facebook’s advanced targeting options to reach the most relevant audiences for each product or offer, including retargeting strategies.
-Ad Creative Optimization: Work with our creative team to design compelling ad creatives that resonate with target audiences and drive conversions.
-Budget Management: Oversee daily and monthly ad budgets, ensuring efficient spend and achieving ROI goals.
A/B Testing & Experimentation: Continuously test different ad creatives, copy, and audience segments to improve ad performance and discover new opportunities.
-Performance Analysis & Reporting: Monitor key performance metrics (CPC, CPA, ROAS, CTR) and provide regular reports with insights and recommendations to improve campaign performance.
-Collaboration: Work closely with the content, design, and product teams to align marketing strategies with brand goals and product launches.

Requirements:
-Proven Experience: 1-2 years of experience running paid Facebook & Instagram ads for an eCommerce business, with demonstrable results (sales, lead gen, etc.).
-Data-Driven: Strong ability to analyze campaign performance and optimize based on data insights. Proficient in Facebook Ads Manager and Google ---------- .
-Understanding of eCommerce Funnels: Knowledge of eCommerce sales funnels, customer journey mapping, and conversion optimization.
-Creative Thinking: Ability to collaborate with the creative team to produce high-performing ads that align with brand identity and drive engagement.
-Budget Management: Experience managing significant ad budgets and optimizing them for the best possible return.
Up-to-date Knowledge: Stay current with the latest Facebook Ads trends, features, and best practices.
-Communication Skills: Excellent written and verbal communication skills, with the ability to present data and insights to tea ---------- mbers and stakeholders.

Bonus Skills (Optional but a Plus):

Familiarity with Shopify
Knowledge of email marketing and integrating ads with other marketing channels.
Experience with creative tools like Canva, Photoshop, or video editing software.
Knowledge of Facebook Pixel and conversion tracking.


How to Apply:

Please send your resume and portfolio (including examples of Facebook ad campaigns you’ve managed) to ---------- your cover letter, share how your experience aligns with the role and why you’re passionate about working in the eCommerce space.