Lead Marketing Manager

As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies for our clients. You will manage campaigns across multiple channels, including social media, email marketing, and work closely with the SEO and PPC teams. The role involves overseeing campaign execution, budgeting, pricing strategies, and staff management, while also ensuring that marketing strategies align with client goals and market demands. You will be integral in driving client growth, optimizing marketing efforts, and contributing to the development of a high-performance team.

Key Responsibilities:
- Campaign Management:
Oversee the planning, execution, and monitoring of marketing campaigns across various digital channels (Social Media, Email, etc.). Ensure campaigns are delivered on time, within budget, and meet performance targets.

- Strategy Development:
Create, develop, and evaluate marketing strategies that align with both client business goals and market trends. Continuously refine strategies to maximize ROI and achieve targeted outcomes.

- Budget Management:
Manage marketing budgets for client campaigns, including tracking expenditures and allocating resources effectively. Monitor the financial aspects of campaign development, ensuring cost-effectiveness and alignment with client goals.

- Pricing Strategies:
Develop pricing strategies that balance customer satisfaction with business objectives, keeping in mind market positioning, competitive analysis, and profitability.

- Market Research & Analysis:
Conduct in-depth market research to identify industry trends, customer needs, and competitive landscapes. Use insights to inform marketing strategies and help clients gain a competitive edge.

- Client Communication:
Act as the primary point of contact between clients, upper management, and the marketing team. Provide regular updates on campaign performance, marketing trends, and strategic adjustments. Build strong, trusting relationships with clients and key partners.

- Crisis Management & Communications:
Assist with company communications during times of crisis or significant changes. Ensure that messaging is aligned with the company's values and maintains client and public trust.

- Reporting & Performance Tracking:
Regularly analyze and report on campaign performance, using data from analytics tools to provide actionable insights. Recommend improvements or adjustments based on performance data.

Qualifications:
Experience & Skills:
- Minimum of 3-5 years of experience in marketing management, preferably within a digital marketing agency or similar setting.
- Expertise in Marketing Communications including Social Media Marketing, and Email Campaigns.
- Strong understanding of market research, competitive analysis, and customer insights.
- Demonstrated experience with budgeting and financial management of marketing campaigns.
- Proven track record in campaign management and delivering measurable results.
- Leadership experience, including team recruitment, training, and staff management.

Technical Proficiency:
- Proficiency with marketing analytics tools (e.g., Google Analytics, SearchAtlas, etc.).
- Familiarity with CRM platforms (GoHighLevel) and project management tools (Click-Up).

Communication & Leadership Skills:
- Excellent English verbal and written communication skills, with the ability to engage with clients and tea ---------- mbers effectively.
- Strong negotiation skills and experience managing vendor relationships.
- Leadership abilities with experience managing a team in a fast-paced, dynamic environment.

Preferred Qualifications:
- Experience in crisis communication or managing brand reputation during challenging times.
- Additional certifications in Google Ads, Facebook Blueprint, or related digital marketing credentials are a plus.

Core Values We Expect:
Does the Right Thing.
Help First / Helpful.
Aspire for Greatness.
Humbly Confident.
Fun.

Benefits:
Competitive salary
HMO after internship
Paid time off
Opportunities for professional development and growth
Friendly and supportive work environment

How to Apply:
Take the following tests and prepare screenshots of your results:
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After doing the tests, fill out this form - ----------

Wait for our email after we do the preliminary screening.

Why so many tests?
Well, we want to make sure you are a good fit with the business. So we want to see who you are and what kind of teammate you will be based on the tests above. If we think you are a good fit, you will be asked to move to the next step of the process.