Email & SMS Marketing Specialist (Klaviyo) for SemperSmart, LLC

If interested Submit the following: (failure to follow instructions will not be entertained)

1. CV with no weird format (Upload it via google drive and make sure that the link is shared publicly)
2. 60-sec Introduction video of telling something about yourself. (Must have a formal background and no audio issues)

About SemperSmart, LLC

At SemperSmart, LLC, we manage a dynamic portfolio of businesses, from a craft distillery and a pork rind manufacturing company to a sign and graphics business in Florida and an EOS implementation consultancy. Each brand has a unique identity and audience, and we’re looking for an Email & SMS Marketing Specialist to take our customer engagement efforts to the next level across these diverse markets. Experience with paid social ads is a plus.

Position Overview:
- As our Email & SMS Marketing Specialist, you’ll be the voice behind our email and SMS campaigns, creating tailored messages that drive engagement, grow our subscriber lists, and boost conversions. Using Klaviyo as your primary tool, you'll play a vital role in helping us connect with our audiences, whether it’s for new product launches, flash sales, or educational content. If you thrive on creativity, analytics, and data-driven results, we want to hear from you!

Key Responsibilities:
- Campaign Management Across All Brands
- Email & SMS Campaigns: Design, schedule, and execute compelling email and SMS campaigns in Klaviyo, customized for each brand’s unique audience.
- Content Creation: Collaborate with our team to develop fresh, engaging content that reflects each business’s voice and offerings.
- List Growth & Management: Drive list growth using innovative lead generation strategies, signup incentives, and subscriber retention tactics.
- A/B Testing: Run tests on subject lines, content, and timing to maximize engagement.
- Analytics & Reporting: Track, analyze, and report on campaign performance, delivering insights to improve engagement and conversions.

Campaign Focus By Brand
Distillery:
- Develop brand storytelling campaigns, product launch announcements, and promotions.
- Engage distribution partners and direct-to-consumer segments with relevant offers and product education.
- Grow subscriber base through collaborations and customer events.

Pork Rind Manufacturer
- Build loyalty through promotional emails, limited-time offers, and sneak-peeks/behind-the-scenes content.
- Use SMS campaigns for flash sales and restock alerts.
- Develop campaigns to encourage repeat purchases and increase lifetime customer value.

Sign and Graphics Business (Florida)
- Highlight case studies, special offers, and seasonal promotions tailored to business clients.
- Run localized campaigns aimed at businesses within Florida.
- Develop strategies to grow a client-based list focused on return customers.

EOS Implementation Business
- Run educational email series promoting EOS tools, workshops, and success stories.
- Segment audience to tailor messages to business owners and their teams.
- Grow the mailing list by engaging workshop attendees and EOS-curious business leaders.

Additional Responsibilities
- Paid Social Ads (Preferred): If experienced, assist in running paid social campaigns to increase campaign reach, generate leads, and drive traffic.
- Customer Segmentation: Use Klaviyo’s segmentation features to deliver tailored messages based on audience interests and behavior.
- Compliance: Ensure campaigns meet CAN-SPAM, GDPR, and other data protection requirements.
Qualifications
- Experience: Proven experience in email and SMS marketing with Klaviyo. Experience with paid social ads is a plus.
- Technical Skills: Proficient in Klaviyo, email design tools, and analytics.
- Strategic Insight: Strong understanding of email marketing best practices, list growth, and audience segmentation.
- Analytical: Skilled in tracking metrics, interpreting data, and making data-driven improvements.
- Communication: Excellent writing skills and a knack for developing engaging, audience-specific content.

Why Join Us?
- Competitive Pay & Performance Bonuses: Base salary with performance-based rewards.
- Flexible Work Environment: Enjoy the freedom to work remotely.
- Growth Opportunities: Exposure to multiple industries with room for professional development.

Work Expectations & Benefits
- Reporting Structure: This role reports directly to Kyndsie, collaborating closely with her to achieve team goals.
- Cross-Brand Involvement: You’ll work across all SemperSmart brands each week, adapting to diverse industries and projects.
- Travel Requirement: This position requires travel to the United States at least twice per year (and at least once within your first 12 months).
- Flexible Hours: This is not a typical 8-5 role. You should be prepared to work long days and take on projects during weekends as needed to meet deadlines and support key business needs.
- Multi-Brand Excellence: We need tea ---------- mbers who can excel in their role across multiple brands, demonstrating strong adaptability and dedication.
- Profit Sharing & Perks: After one year with SemperSmart, you’ll have access to profit-sharing opportunities and additional perks, such as travel.