Digital Marketing Specialist

Job Title: Digital Marketing Specialist

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About Us:
Porcupine Paint is a painting business focused on delivering high-quality residential interior and exterior painting services in the South Denver area. We pride ourselves on being fun, engaging, and community-focused while maintaining our expertise and professionalism. We’re looking for a proactive and skilled Marketing Specialist to join our team and help us build a stronger online presence and streamline our marketing efforts.


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Responsibilities:

1. Social Media Management

Manage and grow our Meta (Facebook and Instagram) and Google My Business profiles.

Create and schedule engaging, on-brand posts that resonate with our target audience.

Respond to comments, reviews, and messages to foster community engagement.

Monitor performance analytics and recommend improvements to drive engagement.



2. Meta Ads Management

Plan, create, and manage Meta ad campaigns that align with our business goals.

Optimize ad performance through A/B testing, audience targeting, and creative updates.

Monitor and report on campaign performance metrics, including ROI and CPC.

Develop strategies to increase leads and improve overall ad effectiveness.



3. SEO (Search Engine Optimization)

Perform local on-page and off-page SEO to improve visibility in the Denver area.

Conduct keyword research and optimize website content accordingly.

Handle technical SEO tasks such as improving site speed, fixing broken links, and managing metadata.

Track and report SEO performance and progress.



4. Email Campaigns

Manage weekly email campaigns using MailerLite or a similar platform.

Segment and maintain email lists, including past customers and leads.

Create compelling and visually appealing email content to engage recipients.

Monitor campaign performance and implement strategies for improvement.


5. Other Marketing Tasks

Collaborate with the team to create and implement marketing strategies.

Analyze data across channels to measure success and provide insights.

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Qualifications:

Proven experience in social media management, particularly Meta and Google My Business.

Strong knowledge of Meta Ads management, including campaign creation, optimization, and reporting.

Expertise in SEO practices (local, on-page, off-page, and technical).

Familiarity with email marketing platforms (e.g., MailerLite, Mailchimp, etc.).

Exceptional communication and organizational skills.

Ability to work independently, meet deadlines, and adapt to a fast-paced environment.

Basic graphic design skills are a plus.

Previous experience in the home improvement, painting, or service industry is a bonus.



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What We Offer:

-Flexible work hours.

-The opportunity to be part of a growing and fun-loving company.

-The chance to make a tangible impact on our business and community presence.

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How to Apply:

Send your resume and a brief cover letter explaining why you’d be a great fit for this role to ---------- Please include links to any relevant work samples (e.g., social media accounts you’ve managed, ad campaigns, SEO projects, email campaigns, etc.).