Landing Page Designer & FB/IG Ad Specialist

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TYPE OF WORK

Gig

WAGE / SALARY

$150-300

HOURS PER WEEK

15

DATE UPDATED

Nov 21, 2024

JOB OVERVIEW

I am looking for a skilled and experienced professional to help me sell my online dance course effectively. Your main tasks will include creating a high-converting landing page and optimizing my Facebook and Instagram ads for maximum results.

Key Responsibilities:
1. Landing Page Creation:
• Design a visually appealing and mobile-friendly landing page using WordPress (LearnPress plugin or other tools if needed).
• Include key elements like:
• Teaser trailer (2 mins).
• Course description, benefits, and pricing.
• Social proof (e.g., my showreel, photos of my work, and client success stories if needed).
• Clear CTAs that lead to the course payment page.
• Highlighting the bonus offer: a free 1:1 session with me after purchase.
2. Facebook/Instagram Ads Setup & Optimization:
• Set up and launch ads targeting dancers aged 16-30 in Australia, Canada, US & UK.
• Use provided assets: teaser trailer, ad copy, and IG account as social proof.
• Optimize the ad for conversions (i.e., purchases or clicks to the landing page).
• Implement tracking (e.g., Facebook Pixel) to monitor ad performance.

Requirements:
• Experience with WordPress and LearnPress (or ability to work with similar plugins).
• Proven expertise in Facebook and Instagram ads, including audience targeting and budget management.
• Knowledge of conversion optimization for landing pages and ads.
• Strong communication skills to ensure alignment with my goals and brand.

Deliverables:
1. Fully functional landing page optimized for conversions.
2. Facebook/Instagram ads set up and ready to launch.
3. Ongoing ad optimization for the first week (optional, if budget allows).

Budget:

• Landing Page Setup: $100–$150 USD
Facebook/Instagram Ads Setup: $50–$100 USD
• Optional Ad Optimization (First Week): Additional $50 USD

Total: $150–$300 USD depending on experience and scope of work.

Application Instructions:

• Submit your portfolio with examples of landing pages and/or ad campaigns you’ve worked on.
• Include a short description of how you would approach this project.
• Provide your estimated turnaround time.

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