Digital Marketing Expert

We are a leading medical aesthetic spa in a big major city, specializing in cutting-edge aesthetic treatments and exceptional client care. Our mission is to empower confidence through personalized beauty solutions. To support our growth and establish our brand as a market leader, we’re looking for a Digital Marketing Expert who understands the fast-paced, competitive market and has a proven track record in SEO, Google platforms, YouTube marketing, analytics and web design.

This role is ideal for someone passionate about the beauty and wellness industry, with deep knowledge in a saturated competitive medical aesthetic spa landscape and consumer behavior. You will be responsible for crafting and executing digital strategies that drive traffic, boost visibility, and convert visitors into loyal clients. A strong background in SEO, Google Ads, Analytics, YouTube marketing and web design is essential, as is the ability to adapt quickly to the demands of the highly competitive major saturated city market.

Key Responsibilities:
SEO Strategy and Execution
Develop and implement advanced SEO strategies to optimize local and national visibility.
Conduct competitor analysis, focusing on the medical aesthetic spa market.
Perform in-depth keyword research targeting high-converting terms related to beauty and wellness.
Optimize all aspects of our website, including technical SEO, on-page content, and off-page link-building and backlink tracking.
Stay ahead of search engine algorithm changes and saturated market specific trends.
Google Marketing and Analytics
Manage and optimize Google Ads campaigns, ensuring maximum ROI.
Use Google Analytics, Search Console, and other tools to analyze performance and inform strategies.
Implement hyper-local targeting to attract high quality clientele.
Monitor KPIs such as CTR, conversion rates, and customer acquisition cost, providing actionable insights.
Web Design and User Experience
Design, maintain, and enhance our website to ensure it is user-friendly, visually appealing, and conversion-driven.
Ensure the site is fully responsive and optimized for both desktop and mobile users.
Collaborate with content creators and graphic designers to ensure consistency across branding and messaging.
Implement booking and e-commerce functionalities to streamline client interactions.

Content Creation and Copywriting:
•Write engaging and SEO-optimized content for blogs, social media posts, and newsletters.
•Develop persuasive copy for Facebook ads, email campaigns, and landing pages.
•Use tools like ChatGPT for content ideation while maintaining high-quality writing standards.


Email Marketing and Automation:
•Build and manage email campaigns, including automations.
•Design and implement email templates, track campaign performance, and optimize based on analytics.

Digital Campaign Management:
•Manage digital ad campaigns on platforms like Facebook.
•Set up and monitor campaign performance metrics to optimize ad spend and engagement.

Website and Content Management:
•Update and manage content on WordPress, including posting blogs and minor content edits.
•Ensure plugins are updated, and troubleshoot basic issues; collaborate with the developer for more complex tasks.

Project Support and Coordination:
•Participate in client meetings to provide updates on ongoing projects and discuss campaign strategies.
•Use project management tools (Asana, Monday, or Trello) to manage tasks and deadlines.
•Coordinate and ensure smooth project execution.

Basic Graphic Support:
•Create simple visuals using Canva as needed.
•Work closely with the in-house designer for more complex graphic designs.

Qualifications:
5+ years of experience in digital marketing with a focus on SEO, Google platforms, YouTube marketing and web design.
Proven success in driving traffic and conversions in a highly competitive market.
Expertise in local SEO strategies, especially for service-based businesses like Medical Aesthetic Spas.
Strong skills in web design, including proficiency with WordPress, Elementor, or similar platforms, and familiarity with HTML, CSS, and JavaScript.
In-depth knowledge of Google Ads, Google My Business, and Google Analytics.
Experience integrating online booking systems and CRM tools.
Strong analytical skills with the ability to translate data into actionable insights.
MUST provide portfolio and provide references

Preferred Skills:
Experience working with Medical Aesthetic spas, healthcare, beauty, or wellness brands in a major city saturated market.
Knowledge of social media marketing and its role in enhancing SEO and driving engagement.
Understanding of a major city specific consumer behavior and seasonal trends in the beauty industry.

What We Offer:
Competitive salary based on experience.
Opportunity to make a significant impact in a growing, high-energy medical aesthetic spa.
Collaborative and creative team environment.
Benefits include staff discounts, and professional development opportunities.