Marketing Manager

Are you a seasoned marketing professional with experience in managing multi-channel campaigns? We are a leading real estate brokerage in Central Florida, looking for a reliable and organized Marketing Manager VA to oversee and optimize our digital and offline marketing efforts. This role is critical to connecting us with potential clients and ensuring our outreach drives scheduled appointments.

Key Responsibilities:

Campaign Management: Develop and execute campaigns across various channels including social media, email, SMS, direct mail, and other platforms as appropriate.

Data & Analytics: Track, analyze, and optimize campaigns to increase engagement and appointment bookings.
Scheduling Appointments: Manage lead data, prioritize follow-up, and schedule appointments from responses to campaigns.

Marketing Automation: Use marketing automation tools to streamline campaign processes and ensure timely delivery.

Reporting & Documentation: Prepare regular reports to measure the effectiveness of each channel and identify opportunities for improvement.

Qualifications:

Experience: Proven experience managing successful, multi-channel marketing campaigns (2+ years preferred).
Tools: Proficient in marketing tools and CRM platforms (e.g., Mailchimp, HubSpot, social media scheduling tools, etc.).
Analytical Skills: Data-driven, with experience in tracking metrics to refine and improve outreach strategies.
Communication: Strong written and verbal communication skills.
Detail-Oriented: High attention to detail and organizational skills.
Preferred Qualities:

Real Estate Experience:

Familiarity with real estate marketing is a plus.

Proactive & Results-Driven: A self-starter who can independently manage campaigns with a focus on delivering measurable results.

Benefits:

Flexible working hours
Opportunity to be a part of a dynamic and growing team in a leading brokerage