Marketing /Graphic Specialist for Online Boutique

We are seeking a dynamic and creative Marketing Specialist to join our online boutique team! This role requires a strong understanding of digital advertising, graphic design, and analytics, with an emphasis on creating engaging content across multiple platforms. The position offers flexible, part-time hours, but requires availability Monday through Saturday, with additional hours initially to establish effective marketing systems.

Responsibilities:

Develop, manage, and optimize ad campaigns across Facebook, Instagram, Google, and Pinterest
Design website banners and assist with content management in Shopify’s backend
Collaborate with the founder in two weekly meetings to strategize and create ads and content for the week
Create graphics and videos for ads, ensuring a visually appealing and cohesive brand experience
Analyze performance metrics and provide insights to guide campaign adjustments
Stay updated on platform changes and industry trends to improve marketing strategy
Requirements:

Proficiency in Facebook, Instagram, Google, and Pinterest advertising
Experience with Shopify, including backend management and content updates
Strong graphic design skills and an eye for creating engaging visuals
Solid understanding of analytics and the ability to interpret data to optimize campaigns
Dependable, self-motivated, and proactive in communication and deadlines
Owns an iPhone, with willingness to learn and create videos for ads and content
Available for a test to demonstrate ad and graphic creation skills
This role will start with more hours as we establish a marketing flow and gradually adjust to 4 hours per day. If you're skilled, detail-oriented, and excited about making a meaningful impact on our brand’s growth, apply today!