Email Marketing Coordinator

As an Email Marketing Coordinator you will be responsible for managing and executing retention strategies for our clients through two primary platforms: Klaviyo and Attentive. This role requires a balance between strategy and execution, collaborating closely with content marketers, designers, and digital teams to ensure your campaigns align with client goals. You will oversee the creation of campaign calendars, audience segmentation, and CRM system optimizations to maximize customer engagement, retention and revenue.

Campaign Planning & Execution
1. Develop and implement email and SMS marketing campaigns, aligning with client objectives to drive engagement, revenue and customer retention.
2. Collaborate with the content team to write copy for email and SMS campaigns, ensuring consistent messaging across all channels.
3. Work with designers to create visually appealing, brand-consistent email and SMS campaigns.
4. Build comprehensive campaign calendars, planning promotions, seasonal campaigns, and automated flows for clients.

Audience Segmentation & Personalization:
1. Develop and refine audience segmentation strategies to deliver personalized messages to target audiences based on behavior, demographics, and preferences.
2. Implement A/B testing on different segments to optimize open rates, click-through rates, and overall engagement.

Performance Tracking & Reporting:
1. Track and analyze the performance of email and SMS campaigns using key metrics such as open rates, CTR, conversion rates, and unsubscribe rates.
2. Provide clients with regular performance reports, including actionable insights and recommendations for future campaigns.