Social Media Coordinator

We are looking for a creative and strategic Social Media Coordinator to join the 23point5 team. You will be responsible for shaping our brand voice, creating engaging content, and building strong relationships with our audience across multiple social media platforms. As a key member of our marketing team, you will drive brand awareness, grow our following, and optimize our paid and organic strategies.

Key Responsibilities:
• Develop and execute a social media strategy to enhance brand awareness and drive
engagement across platforms (Instagram, TikTok, Facebook, Pinterest, etc.)
• Plan, create, and schedule original content, including posts, stories, reels, and videos,
tailored to our audience and aligned with current trends
• Manage and grow our social media following, focusing on building a vibrant, engaged
community
• Collaborate with designers, copywriters, and marketing teams to ensure consistent and
cohesive messaging
• Monitor social media channels for trends, feedback, and opportunities for engagement
• Track performance metrics, analyze data, and report insights to inform future strategy
and optimize campaigns
• Oversee paid social campaigns, including budget management, targeting, and A/B
testing
• Respond to comments, messages, and inquiries promptly to foster positive
relationships with our audience
• Stay current with social media best practices, emerging platforms, and new tools

Qualifications:
• Proven experience in managing social media accounts for brands (preferably in
ecommerce or creative industries)
• Strong knowledge of major social media platforms and content creation tools
• Excellent written and verbal communication skills, with a creative flair for storytelling
• Ability to analyze data, track KPIs, and adjust strategies to improve performance
• Strong project management and organizational skills, with the ability to manage
multiple projects simultaneously
• Passion for creative expression, design, and connecting with diverse communities
• Knowledge of tools like Hootsuite, Sprout Social, or other social media management
platforms is a plus
• Graphic design or video editing skills are a bonus