Admin and Social Media Assistant

Key Responsibilities:
Lead Generation and Outreach:
• Create and maintain a database of ---------- leads from cafes, restaurants, hotels and Hospitality groups.
• Develop and send a series of email campaigns targeting potential clients over 20 weeks, with emails sent every 2 weeks.
• Draft the emails in the voice of the business owner (not the VA), focusing on building relationships and offering value, such as a coffee catchup as the call to action.
• Track and report on outreach performance, continuously refining strategies to increase engagement.
Capability Statement Development:
• Assist in creating a capability statement that highlights the company’s services, experience, and unique value propositions.
• Collaborate with the team to ensure the capability statement aligns with company branding and messaging.
Website Management:
• Regularly update and manage website content using WordPress, ensuring information is current and aligned with company values.
• Collaborate with the team to create new content that highlights our services and expertise.
• Monitor website analytics and recommend improvements to enhance user engagement.
Social Media Management:
• Develop, curate, and manage social media content across platforms such as Facebook, Instagram, and LinkedIn.
• Engage with followers, respond to comments, and build relationships with the online community.
• Track social media performance and adjust strategies to increase reach and engagement.
Graphic Design:
• Create visually appealing graphics using Canva for social media posts, website updates, and marketing materials.
• Ensure all visual content aligns with the company’s branding and messaging.
Administrative Support:
• Provide general administrative support, including scheduling, email correspondence, and file management.
• Assist with preparing reports, presentations, and business documents.
• Organize and maintain company records, ensuring they are accurate and easily accessible.
Skills and Qualifications:
• University degree preferred.
• Proven experience in lead generation, email marketing, and social media management.
• Strong understanding of digital marketing, content creation, and client outreach strategies.
• Excellent written and spoken English, with the ability to write emails in a professional, conversational tone.
• Proficiency with WordPress for website management.
• Proficiency with Canva for graphic design.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• hospitality industry knowledge is a plus.
What We Offer:
• A supportive work environment in a growing business.
• Opportunities for career progression and salary increases based on performance within the first six months.
• Ongoing professional development and training.
• The chance to make a meaningful impact within the company.
Application Process:
To apply for this position, please include the following in your application:
• Your CV/resume.
• A portfolio showcasing your relevant work.
• A 30-60 second video talking about your favorite hobby or a bit about yourself.
How to Apply:
If you are passionate about digital marketing, content creation, lead generation, and administrative support, and are looking for an opportunity to grow with a dynamic company, we’d love to hear from you. Please send your resume, portfolio, and video to ----------