Marketing Automation Specialist

We are seeking a skilled Marketing Automation Specialist to join our team full-time and leverage SharpSpring's powerful CRM and marketing automation capabilities. The ideal candidate will have hands-on experience with one or more platforms, such as SharpSpring, HubSpot, Marketo, or ActiveCampaign. We are seeking someone with a passion for optimizing marketing processes.

We are an Industrial Marketing agency for external manufacturers in the Food/CPG industry. Our clients are large, successful companies, who demand quality work. We are looking for a trustworthy individual who can execute responsibilities with a high level of integrity and discretion, both as a sole contributor and a member of a team. The role reports to our Operations manager with dotted lines to our creative team and managing partner.

Responsibilities:

Manage and optimize our marketing automation platform and integrated CRM.
Enroll and onboard new clients into the system, ensuring smooth integration.
Design, execute, and monitor email marketing campaigns using the platform.
Create and maintain dynamic forms, landing pages, and automation workflows.
Develop and implement lead scoring models and nurture campaigns.
Work with our creative and social media teams on integrated campaigns.
Set up and manage visitor tracking, lead capture, and conversion analytics.
Collaborate with sales and marketing teams to align automation strategies.
Train tea ---------- mbers and clients on platform best practices.

Required Qualifications:

2+ years of experience with marketing automation platforms, preferably SharpSpring, HubSpot, or ActiveCampaign.
Proficiency in email marketing, lead nurturing, and CRM management.
Strong understanding of marketing and sales funnels.
Excellent analytical skills and data-driven decision-making abilities.
Familiarity with HTML, CSS, and basic web technologies.
Strong communication and project management skills.
Ability to work independently and as part of a team.

Key Skills:

SharpSpring CRM and marketing automation beneficial

Email campaign management
Lead and list management
Marketing analytics and reporting
Client onboarding and training
Workflow automation
A/B testing and optimization

Key Qualities

Reliability: Consistently meet deadlines and deliver high-quality work.
Proactivity: Take initiative in identifying opportunities and solving problems.
Attention to Detail: Ensure accuracy and quality in all aspects of work.
Adaptability: Quickly adjust to new tools, platforms, and client needs.

We are a high-energy team. If you are a team player and want to be a valued member of our team, apply today!