The Career You Deserve: Marketing Content Manager (B2B)

Position Description

We are seeking a full-time (40 hours per week) freelance contractor to join our team as a Marketing Content Manager (B2B). In this role, you will oversee and manage the day-to-day operations of paid and owned social campaigns, driving a revenue growth approach for B2B clients. You’ll be responsible for bid management, campaign optimization, and performance analysis to contribute to lead generation and client revenue growth.


With a focus on strategy development, you will communicate campaign updates to clients via calls, emails, and meetings. You’ll also work closely with partners like Facebook and Google, ensuring seamless execution of campaigns and troubleshooting any issues. The ideal candidate will thrive in a process-driven environment, collaborate across departments, and contribute to high-impact projects, always keeping client revenue goals top of mind. Strong B2B experience and excellent interpersonal and communication skills are a must.



About the work
Ensure content is cohesive and delivered using a holistic approach across both paid and organic channels.
Manage and execute paid and owned social media campaigns with a focus on B2B lead generation and revenue growth.
Oversee day-to-day campaign operations, including bid management, optimization, and performance analysis.
Develop and implement strategies that align with clients' business objectives, ensuring a growth-oriented approach.
Provide regular client-facing updates via calls, emails, and meetings, offering strategic insights and performance reports.
Collaborate with internal teams (creative, content, automation) and external partners like Facebook and Google to ensure seamless execution of campaigns.
Identify and capitalize on growth opportunities, making proactive adjustments to improve campaign effectiveness.
Take a data-driven approach to ensure campaigns are optimized for maximum ROI and KPIs.
Help develop overarching social strategies, ensuring all projects and campaigns contribute towards achieving client goals.
Monitor and troubleshoot campaign performance issues, recommending budget allocation adjustments when necessary.


Boxes to check
3-5 years of experience working with B2B clients, ideally within an agency setting
Proven experience managing paid and owned social campaigns across platforms like Facebook and Google
Strong understanding of lead generation strategies and revenue-focused marketing
Demonstrated ability to manage campaign bid adjustments, optimizations, and performance tracking
Excellent verbal and written communication skills, with a focus on client-facing strategy updates
Ability to analyze campaign performance data and make strategic adjustments to improve ROI and KPIs
Collaboration skills to work effectively with cross-functional teams and external partners
Experience using tools like Basecamp (project management) and Harvest (time tracking) is a plus
Strong organizational skills and ability to handle multiple clients and campaigns simultaneously
High emotional intelligence and a solutions-oriented mindset


About the role
Full-time position at $15/hr, working 40 hours per week
Night shifts with fixed weekends off
Freelance job without benefits, insurance, or paid time off
Long-term engagement/contract
Permanent work-from-home setup