Digital Marketing Specialist

Must ensure that company is well represented with strong online presence on all Social Media platforms by creating interactive and engaging content, planning and executing Social media promotional campaigns as well as overseeing audience engagement.

- Build social media strategy using competitive research, platform determination, bench-marking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Reporting and editing social media tools
- Monitor and respond to social media channels
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Collaborate with sales to manage reputation, identify key players and coordinate actions