SEO Specialist

In charge of the company website, making sure major keywords improve monthly. SEO Strategy Development: Develop, implement, and manage SEO strategies that align with business goals to drive growth in organic traffic.
Keyword Research: Conduct thorough keyword research to identify high-impact keywords and search trends relevant to our industry and target audience.
On-Page SEO Optimization: Optimize website content, metadata, headings, images, and internal links to improve search engine rankings.
Off-Page SEO Optimization: Build and maintain a backlink profile through ethical link-building strategies, partnerships, and outreach efforts.
Content Collaboration: Work closely with content creators to provide SEO guidelines and ensure that content aligns with SEO best practices.
Technical SEO: Perform technical SEO audits to identify and address issues related to site architecture, crawlability, mobile-friendliness, and page load speed.
Analytics and Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms. Provide insights and recommendations based on data to continuously improve SEO strategies.
Competitor Analysis: Conduct competitive analysis to identify trends, content gaps, and opportunities for improvement.
Stay Updated on SEO Trends: Keep up-to-date with the latest SEO trends, search engine updates, and industry best practices to maintain a competitive edge.
Qualifications
Experience: 2-5 years of experience in SEO, preferably within a digital marketing agency or in-house team.
Technical Skills: Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
Knowledge: In-depth understanding of search engine algorithms, ranking factors, and best practices for on-page and off-page SEO.
Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
Communication Skills: Excellent written and verbal communication skills to effectively collaborate with tea ---------- mbers and articulate SEO strategies to non-technical stakeholders.
Attention to Detail: Meticulous attention to detail with strong organizational and project management skills.