Digital Marketing Specialist

Key Responsibilities:
????SEO Optimization: Conduct keyword research, manage on-page SEO, perform technical SEO audits, and build link-building strategies to improve organic search rankings.
????Google Analytics & Data Analysis: Set up and maintain Google Analytics, track KPIs, and analyze data to improve campaign performance and user experience.
????Social Media Lead Generation: Create and manage social media campaigns (Facebook, Instagram, LinkedIn) to drive engagement and capture leads. Optimize paid and organic strategies for ROI.
????Content Strategy: Collaborate with content teams to ensure SEO-friendly content and optimize for engagement across channels.
Qualifications:
????Must have 5 years of digital marketing experience with a focus on SEO, Google Analytics, and social media marketing.
????Proven experience in SEO, including on-page optimization and link-building.
????Strong data analysis skills using Google Analytics and other platforms.
????Hands-on experience managing social media lead-gen campaigns.
????Proficiency in SEO tools (Ahrefs, SEMrush), Google Ads, and social media management platforms.