Photoshop Expert for Image Creation

SOP - Facebook Ad Creatives

Objective: To create and test various Facebook ad creatives for my company in order to optimise performance and engagement.

Step 1: Initial Research
• Access Foreplay: Begin by logging into the Foreplay account and navigate to the Brands board.
• Frequency: The target that must be hit is exporting a minimum of 3 images per day.
• Review New Ads: Look at the latest ad creatives that have been posted to the board. This is where you will find the images that we will be using as inspiration.
?
Step 2: Design Concept
• Replicate Style: Take inspiration from the current ad on the Brands board on Foreplay and adapt the overall style while using Brand product images.
• While following the same layout of information as the image from the Brands board, incorporate a Brand theme. Use the Brand font, colours, product imagery, etc. For example, ensure that boxes have curves or shadows are placed beneath the product where needed. Another example is adding shadows to the product, especially when two products are shown together. These details may not be obvious, but they make the ad unique to the Brand, rather than looking like a copy of another brand's ad.
• Creativity: In this step, you will need to think creatively about new ways to present the information. Consider using shapes, shadows, and other effects that aren’t over-the-top but make the image look more professional. In the bottom image comparison, for instance, I took our competitor’s style of ad but upgraded it with gradients and a slightly different layout, making it look better and more suited to the Brand. The goal is to take the idea presented in the inspiration and evolve it for the Brand, while enhancing its quality.
• Product Images: Use existing product images from the brand found in the Google Drive folder (link to be provided by me).
• Brand Consistency: Ensure the design style aligns with the look and feel of the brands branding.
?
Step 3: Creation of Four Unique Designs
• Major Design Changes: Create 4 unique ad creatives using Photoshop.
• Important Note: These designs should have significant variations (e.g., shape styles, colour schemes, layouts).
• Avoid Minor Changes: Do not make minor adjustments like simply swapping colours or fonts.
• The goal is to test major differences between designs to see which approach works best.
• This was outlined in Step 2 as well. Think of 4 distinct ways to present the image with different styles.

Step 4: Submission of Initial Designs
• Submit Files: Export and submit 4 distinct designs to me.
• File Format: Submit files in both JPEG and PSD formats.
• Ensure that each design is clearly labelled for easy identification.

Step 5: Design Selection
• Internal Review: Once I receive the designs, I will review them and select one design to proceed with for further changes.

Step 6: Creation of Three Minor Variations
• Implement Minor Changes: Based on the selected design, create 3 minor variations. This step will most likely be directed by me.

Possible Changes:
o Text variations: Adjust the wording on screen.
o Colour changes: Alter the colours used (including sock colour).

• Only change one variable per variation to properly measure which change yields better results.

Step 7: Submission of Minor Variations
• Submit Variations: Once the three minor variations are created, submit them as separate JPEG and PSD files.