Freelance Digital Marketing and Social Media Specialist

About Us:
English Pathway & Learning Center is an emerging tutoring service dedicated to helping students succeed in English and other subjects. We focus on providing personalized learning experiences and fostering a supportive educational environment. As we grow, we’re seeking a motivated and skilled freelancer to join our team and contribute to our marketing and administrative efforts.

Job Overview:
We are looking for a versatile and creative Digital Marketing and Social Media Specialist to help us increase our online presence, attract new clients, and streamline our administrative processes. This role requires a proactive individual with a strong understanding of digital marketing strategies, social media platforms, and basic administrative tasks.

Key Responsibilities:
• Social Media Management:
o Develop, curate, and manage published content across social media platforms (e.g., Instagram, Facebook, TikTok).
o Create engaging posts, stories, and graphics that align with our brand voice and attract our target audience.
o Monitor social media channels, respond to comments, and engage with followers to build a community.

• Search Engine Optimization (SEO):
o Conduct keyword research to optimize website content and improve organic search visibility.
o Develop and implement on-page and off-page SEO strategies to increase traffic and rankings.
o Analyze website performance using SEO tools and prepare regular reports on website traffic and ranking improvements.

• Marketing Strategy:
o Assist in developing and implementing marketing campaigns to promote our tutoring services.
o Collaborate on promotional strategies, including discounts, referral programs, and partnership opportunities.
o Track and analyze the effectiveness of marketing campaigns and make recommendations for improvement.

• Administrative Support:
o Provide general administrative assistance, including managing email communications, scheduling appointments, and organizing documents.
o Assist in managing client inquiries and follow-ups to ensure excellent customer service.
o Support the team with any additional tasks as needed.

Qualifications:
• Proven experience in social media management, SEO, graphic design, and digital marketing.
• Familiarity with social media platforms (Instagram, Facebook, TikTok, etc.) and their advertising tools.
• Knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush, Moz) is preferred.
• Strong written and verbal communication skills.
• Trustworthy, reliable, and honest with a commitment to ethical practices.
• Creative mindset with the ability to generate engaging content.
• Excellent organizational and time-management skills.
• Ability to work independently and collaboratively in a remote team environment.
• Experience in educational services or tutoring is a plus but not required.

How to Apply:
Interested candidates should send their resume, a brief cover letter detailing relevant experience, and any portfolio samples of previous work to ---------- include "Freelance Digital Marketing and Social Media Specialist" in the subject line.