Facebook & Instagram Ads Specialist - Dental & Health Focus

We are seeking an experienced Facebook & Instagram Ads Specialist to join our dynamic marketing agency based in Australia. The ideal candidate will have a proven track record of successfully managing and optimizing social media ad campaigns, with a particular focus on the dental and health industries. This is a part-time role requiring 20-30 hours per week.

Key Responsibilities

Manage and optimize Facebook and Instagram ad campaigns for our dental and healthcare clients
Create compelling ad copy and visuals that resonate with target audiences
Conduct audience research and implement effective targeting strategies
Analyze campaign performance and provide regular reports with actionable insights
Collaborate with our marketing team to develop and execute social media advertising strategies
Stay up-to-date with the latest Facebook and Instagram advertising features and industry best practices

Required Qualifications
Minimum 2 years of hands-on experience successfully managing and optimizing Facebook and Instagram ad accounts
Strong understanding of social media metrics, A/B testing, and conversion tracking
Excellent written and verbal communication skills
Ability to analyze data and make data-driven optimization decisions

Facebook Blueprint certification strongly preferred
Experience in the dental or healthcare industries is a significant plus

Desired Skills
Proficiency in using Facebook Business Manager and Ads Manager
Understanding of Facebook sales funnels and custom conversions
Experience with custom and lookalike audiences2
Familiarity with various ad placements and ad types on Facebook and Instagram
Knowledge of graphic design tools for creating engaging ad creatives

About Our Agency

We are a leading marketing agency passionate about helping our clients in the dental and healthcare space achieve measurable results through social media advertising. Our team thrives on creativity, collaboration, and delivering exceptional client service. We offer a flexible work environment and opportunities for professional growth.
If you are a Facebook and Instagram ads expert ready to make an impact in the dental and healthcare industries, we would love to hear from you. Please submit your resume and a brief cover letter explaining why you are the ideal fit for this role.