Social Media Ads Specialist (Facebook, Instagram, TikTok)

Job Summary:
We are seeking a skilled Social Media Ads Specialist who can plan, implement, and manage ad campaigns on Facebook, Instagram, and TikTok. This person will be responsible for creating effective ad strategies, analyzing performance data, and optimizing campaigns to achieve the best possible return on ad spend (ROAS). This role is ideal for someone who is data-driven, creative, and knowledgeable about the social media ads landscape, with a focus on e-commerce businesses.

Key Responsibilities:
Set up, monitor, and optimize paid ad campaigns on Facebook, Instagram, and TikTok
Develop ad strategies based on clients’ goals and audiences
Conduct A/B testing to refine targeting, creative, and bidding strategies
Track and report on campaign performance, providing insights and recommendations for improvement
Create audience segments for targeting, including lookalikes and custom audiences
Stay up-to-date with platform updates and best practices for paid social media advertising
Collaborate with clients to align ads with their branding and messaging
Manage ad budgets effectively to maximize results

Qualifications:
Proven experience in managing Facebook, Instagram, and TikTok ad campaigns
Strong understanding of audience targeting, ad creation, and performance analysis
Experience with A/B testing and optimizing for conversions (e.g., sales, leads)
Ability to analyze data and provide actionable insights
Familiarity with Facebook Ads Manager, TikTok Ads Manager, and other tools
Creative thinking with the ability to design ad copy and visuals in collaboration with designers
Excellent communication and organizational skills
Ability to manage multiple campaigns and meet deadlines

Preferred Skills:
Experience with e-commerce brands or product-based businesses
Basic understanding of video ad creation or working with creatives for video ads
Knowledge of tracking pixels and conversion events setup