Email Marketing Specialist

Job Description:

We are seeking a versatile and experienced Email Marketing Specialist who is skilled in designing email templates, managing email campaigns, and utilizing various email marketing tools such as EMS (MailWizz), Mailchimp, GetResponse, ActiveCampaign, and more. The ideal candidate will be responsible for creating effective email flows, automations, and campaigns to engage both warm and cold leads and increase sales.

Additionally, candidates with skills in building websites, designing funnels, running PPC ads, and leveraging organic advertising strategies to promote products will be highly valued.

Key Responsibilities:

Design visually appealing and responsive email templates that align with the brand’s identity.
Manage email marketing campaigns end-to-end, from strategy and content creation to delivery and optimization.
Configure and use email marketing platforms and tools, such as EMS (MailWizz), GetResponse, Mailchimp, ActiveCampaign, AWeber, Sendfox, Mailvio, Sendlane, Systeme, and ElasticEmail.
Develop strategic automated email flows, triggers, and sequences (welcome emails, cart abandonment, lead nurturing) to increase engagement and sales.
Source, recommend, and evaluate email platforms for campaigns targeting both warm and cold leads.
Create data-driven, creative email campaigns to nurture leads and convert them into loyal customers.
Perform A/B testing on subject lines, content, and designs to maximize email performance.
Track, analyze, and report on email marketing performance, including key metrics such as open rates, click-through rates, and conversion rates.
Ensure compliance with email regulations and best practices (GDPR, CAN-SPAM, etc.).
Additional Responsibilities (Preferred):

Build and optimize websites and sales funnels to support marketing campaigns and product launches.
Run effective PPC (Pay-Per-Click) ads to drive traffic and sales.
Utilize organic advertising techniques to promote products and grow audience engagement.
Collaborate with design, content, and sales teams to ensure consistent messaging and alignment with marketing strategies.
Requirements:

Proven experience in email marketing, including campaign management, automation, and template design.
Proficiency in using various email marketing platforms such as EMS (MailWizz), GetResponse, Mailchimp, ActiveCampaign, AWeber, Sendfox, Mailvio, Sendlane, Systeme, and ElasticEmail.
Strong understanding of email marketing best practices, segmentation, and personalization techniques.
Ability to create strategic email flows and automations that drive conversions and sales.
Familiarity with email compliance laws (GDPR, CAN-SPAM) and email deliverability best practices.
Analytical mindset with the ability to track, analyze, and improve campaign performance based on data.
Preferred Skills:

Experience in website building and sales funnel design.
Knowledge of PPC advertising strategies and platforms.
Experience with organic advertising techniques for promoting products.
This is a dynamic role for someone with a strong foundation in email marketing and the flexibility to contribute across various digital marketing channels. If you're passionate about driving growth through email campaigns, building funnels, and running ads, we want to hear from you!