Social Media Marketing and IT Specialist

?Job Title:
Social Media Marketing, IT, and Email Marketing Specialist (with basic AI and Programming Knowledge)
?Location:
Remote position for a Canadian based Real Estate Company
?Job Type:
Full-Time
?Salary:
$800CAD/month
?Job Summary:
We are seeking a dynamic and tech-savvy Social Media Marketing, IT, and Email Marketing Specialist with a solid understanding of Artificial Intelligence (AI) and programming to manage and enhance our online presence, email marketing campaigns, and IT infrastructure. This multifaceted role requires a creative marketer with technical expertise to optimize social media, email, and IT operations through data-driven strategies and automation tools. The successful candidate will drive engagement, enhance lead generation, and support technical operations for seamless digital performance.
? Key Responsibilities:
??Social Media Marketing (50%)
- Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and lead generation.
- Manage daily social media activities, including content creation, posting, and scheduling to maintain a consistent online presence.
- Create engaging multimedia content (text, images, video) that aligns with brand messaging and marketing goals.
- Monitor and analyze social media metrics to track the effectiveness of campaigns and adjust strategies as needed.
- Engage with the online community by responding to messages, comments, and customer inquiries in a timely manner.
- Collaborate with internal teams to align social media content with broader marketing and business objectives.
- Leverage AI tools (e.g., for content generation, trend analysis) to enhance social media strategies.
- Manage paid social advertising campaigns, optimizing for maximum ROI.
- Prepare monthly reports on key social media metrics and campaign performance.
????Email Marketing (30%)
- Plan, develop, and execute email marketing campaigns using tools like Constant Contact, MailChimp, or similar platforms to nurture leads, promote products, and engage existing customers.
- Design email templates, write compelling copy, and segment audiences for targeted email campaigns.
- Automate email workflows, including welcome series, drip campaigns, and abandoned cart reminders using AI and programming tools.
- Monitor and analyze email performance metrics (open rates, click-through rates, conversions) and optimize campaigns for higher engagement.
- Ensure email campaigns comply with legal regulations (e.g., CAN-SPAM, GDPR) and company policies.
- Collaborate with internal teams to align email content with social media, sales, and overall marketing objectives.
??IT Support & Management (20%)
- Maintain and troubleshoot day-to-day IT issues, including hardware, software, network, and security concerns.
- Manage company email systems, data backups, and IT security protocols to ensure secure and reliable communication.
- Oversee and optimize website performance and troubleshoot any technical issues related to the website and hosting.
- Support the implementation and management of digital tools and platforms, including CRM, cloud storage, and project management software.
- Assist in software installations, updates, and license management to ensure operational efficiency.
- Implement data backup, recovery solutions, and disaster recovery plans.
- Develop and implement automation processes using AI and programming for system optimization, data management, and reporting.
- Collaborate with third-party vendors and contractors for specialized IT support when necessary.
?Qualifications:
- 1-2 years of experience in virtual assistance, preferably in Real Estate
- Proven experience in social media management, email marketing, and digital marketing (minimum 1 year).
- Experience in IT support, system administration, and programming.
- Proficiency in social media platforms (Instagram, LinkedIn, Facebook, etc.)
- Experience with email marketing tools (Constant Contact, MailChimp, etc.) and creating automated workflows.
- Knowledge of website management tools (WordPress, Wix, etc.) and basic HTML/CSS is a plus.
- Strong understanding of AI technologies, tools, and applications in marketing, email campaigns, and IT.
- Proficiency in programming languages such as Python, JavaScript, or others relevant to AI and IT processes.
- Experience with Google Analytics, SEO, PPC advertising, and automation tools.
- Excellent communication skills, both written and verbal.
- Strong troubleshooting skills with the ability to resolve technical issues efficiently.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Strong proficiency with office management tools, CRM systems, and task management software.
- Ability to work independently, meet deadlines, and handle confidential information with discretion.
?Key Competencies:
- Creativity and innovation in social media content creation and email marketing strategies.
- Strong analytical skills to evaluate marketing performance, email engagement, and IT operations.
- Problem-solving aptitude in marketing campaigns, email marketing, and IT troubleshooting.
- Strong attention to detail and organization.
- Ability to work independently and as part of a team.
- Proficiency in using AI for automation, data analysis, and optimizing digital marketing and email campaigns.
?Requirements:
- Updated CV (2024)
- DISC Assessment: Applicants must complete the DISC profile assessment from Tony Robbins DISC.
Link: https://www.tonyrobbins.com/disc
- Must not currently work with any other clients; this role requires full commitment and exclusivity.
- email requirements to ----------